Social Listening & Social Monitoring: What’s the Difference?

Brynne Ramella

A majority of your online reputation management takes place on social media. In order to know what’s being said about your business online, you need to have proper strategies in place. As SurveyMonkey says, 91% of people believe that companies should fuel innovation by listening to their customers.

Social media monitoring and social listening are two of the best strategies for your business to choose from. In order to best utilize both of these practices, your business needs to have a clear understanding of each of them.

In this article, we’ll teach you the differences and benefits of social media monitoring and social listening through the following sections:

What is Social Media Monitoring?

Social media monitoring example

Social media monitoring is the process in which a user can listen, track, and gather relevant content across social media. This allows companies to pinpoint relevant trends, track competitors, and identify general customer sentiment. Users can monitor content through direct mentions, comments on posts, hashtags, and more.

Oftentimes on social media, users will mention a specific brand without tagging them. Untagged mentions will not trigger notifications on your social media profiles. Social media monitoring tools have the ability to track and collect these for you. That way, your team has a complete understanding of what’s being said online.

What is Social Listening?

Social Listening Example

Source: Hubspot

Social listening refers to monitoring the internet for both tagged and untagged mentions of your name. This can provide insight into your competitors and reveal related keywords. These can be used to provide a leg-up for your business. The next step in the process is to take the actionable data pulled from those conversations to make informed decisions.

Businesses can learn a great deal from conversations around both their own brand and the competition. If you’re wondering how to use social listening, it allows you to stay in control of your narrative. This allows you to see what’s working or not for your competitors. It ultimately leads your team toward a successful future.

Social monitoring is often the first step for many businesses. It’s necessary in order to keep up with comments and maintain your social media presence. Social listening goes a step further than simply monitoring.

In today’s always-on world, social media is one of the best places to extract critical insights and drive revenue. You need to make sure you can monitor and respond anywhere the voice of the customer has influence.

What are the Benefits of Social Media Monitoring? 

Benefits of Social Media Monitoring

Whether you’re a small business or a large enterprise, people are talking about you on social media. Without any kind of social media management software, it’s challenging to keep track of every mention across all platforms. For that reason, social media monitoring provides a myriad of benefits to businesses. Here are a few advantages your team can expect when you implement social media monitoring.

Related: Social Media Profile Checklist for a Stronger Online Reputation

What are the Benefits of Social Listening?

Benefits of social listening

While some of their benefits overlap, social media listening has some distinct benefits over social media monitoring. Here’s a look at a few:

What’s the Difference Between Social Media Monitoring and Social Listening?

While they may seem to serve the same purposes, social listening and monitoring are two completely separate marketing strategies. Social monitoring is the “what” that people are saying and social listening is the context around the “why.” They’re both equally beneficial, but there is a time and place for both in your business initiatives.

Social listening is the process of collecting your brand’s social media mentions, shares, comments, and other data. The final step of the process is to analyze that data. That way, you can learn how to make better business decisions and ultimately improve your customer experience. Social media monitoring is identifying your business’s mentions on social media sites so you can respond quickly.

The long-term strategy of social listening involves taking the information learned from everything on various platforms. You can subsequently use it to build business plans around innovation and improvement. This data will give you a clear idea of why customers engaged with your brand in the way that they did. You can take the feedback from those social media interactions to continue to refine your customer journey and overall user experience.

On the other hand, businesses can leverage social monitoring as part of a more short-term strategy. This process is all about connecting with individual customers or prospects.

Your social monitoring tool of choice will notify you whenever someone directly contacts your business on one of your profiles. You can then respond in a timely manner right in that tool. This makes social monitoring an excellent option for customer support teams.

Related: 6 Reasons to Have a Unified Social Media Management Strategy

It should also be noted that social listening is largely an automated process. With our tool, you can set up dashboards to monitor for the keywords you’re interested in. They can also track the sentiment around those particular phrases. Reputation Listen will then do the work for you and send you instant alerts when something changes.

Social media monitoring is more of a manual process. Your tool of choice will still monitor all social media mentions and send you notifications when a new one comes in. At that point, a live person needs to take over to respond.

When it comes to social monitoring, every response to a customer needs to be authentic and customized to the current situation. This isn’t a situation where you should schedule posts as a response.

Use Reputation for Social Listening and Social Media Monitoring 

Reputation Listen UI

Reputation provides a Social Suite that offers you complete ownership over your online presence. That means one place for all of your critical experiences. Our tools are quick to scale and easy to launch marketing campaigns and engage with your target audience.

We can help you create, build, launch, and track messages across all of your social media channels. Our tool allows you to save time by giving you the ability to schedule content like photos and videos. We can also help you to post directly to channels and analyze metrics from all social media posts. With our acquisition of Nuvi, we can now provide you with better tools to improve brand loyalty and achieve growth.

Simply put, our Social Suite product can help you supercharge your social media presence. We offer an all-in-one platform that enables you to have a single view of Facebook, Twitter, and Instagram activity. Say goodbye to social media management tools that only solve a portion of your needs.

Contact us for a demo and take your social strategy to the next level.

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