What’s NEW in Product
Enhance your brand presence with deeper insights, personalized experiences, and broader reach across digital channels.
Happy New Year! As we step into 2025, we’re kicking off a year of exciting innovations designed to help you thrive in the age of AI and data-driven decision-making. This year, we’re helping you turn sentiment into strategy with a stronger core platform, go beyond the surface with insights from brand-level trends to item-specific details, and uncover AI search insights to take control of your online narrative like never before.
We’re kicking things off with the January release, which is packed with exciting enhancements to Business Listings, Surveys, and Insights, as well as a look at what’s coming soon. Read on to explore what’s new this month and how we’re setting the tone for a transformative year!
January’s Featured Releases
- Platform: Grow without limits on the faster, future-proof platform
- Business Listings: Maximize brand visibility and streamline your listings management strategy
- Reviews: Activate an upgraded Reviews feed experience
- Surveys: Elevate your Surveys with richer feedback and deeper insights
- Insights: Control your brand narrative with AI Reputation Manager
- RepAcademy: Expand your platform knowledge and maximize reputation performance
- Reputation Rockstars: Engage with fellow marketers and leaders in the new virtual community
- Coming Attractions: Spring 2025 preview
- Save the Date: Exclusive invitations to two can’t-miss webinars
- Hot Off the Press: Explore the latest guides, articles, case studies and more
Grow Without Limits:
Faster, Future-Proof Platform
Manage your reputation performance on the platform that’s built to grow with you. We’ve made significant improvements to the Reputation platform that empower your business to stay ahead in an ever-evolving landscape:
- Scalability: Enhanced infrastructure that supports magnitudes more capacity to effortlessly manage vast amounts of reputation data and insights
- Faster Performance: Increased data processing and analysis means you’ll always have the information you need when you need it
- Future-Ready: Redesigned platform architecture seamlessly adapts to today’s demands and tomorrow’s challenges, so you’re always prepared to innovate and thrive
Available now for all Reputation customers.
Highly Visible:
New Local Search Insights Premium
Introducing Local Search Insights Premium, your new competitive edge in local SEO. This advanced tool empowers you to analyze keyword-specific rankings and trends, uncovering how customers discover and engage with your locations. With precise insights into high-performing keywords, you’ll get unparalleled visibility into your local search performance and take data-driven actions to enhance discoverability across every location.
Available now as an add-on to Business Listings.
Streamline Your Strategy:
Expanded Listings Capabilities
We continue expanding the Business Listings solution with powerful updates designed to help you maximize your online visibility, streamline your listings management, and gain deeper insights to make data-driven decisions:
- Upgraded Business Listings Performance Page: The improved design and layout make it easier to access and act on key insights, while the inclusion of Apple-specific metrics deliver a more comprehensive performance overview
- Enriched Apple Listings: Full access to Apple Business Connect simplifies profile management and makes it easier to maintain consistent, high-quality listings. Plus, gain actionable insights into your Apple listings’ performance, helping you identify trends, improve discoverability, and drive growth.
- Google Posts: Seamlessly create, schedule, preview, and publish social content to one, some or all of your Google Business Profiles directly from the Business Listings tool. Then track the impact of your posts, and optimize your content strategy, with real-time performance data.
Available now for all Business Listings customers.
It Just Keeps Getting Better:
Upgraded Reviews Feed
We’re excited to announce continued enhancements to our new Reviews feed, making it even more powerful and user-friendly. In addition to faster performance and an improved overall user experience, we’ve added the ability to view media from Google reviews directly within the feed, giving you a more complete view of your customer feedback in one place. Advanced reporting, deeper sentiment analysis, and richer data visualizations improve your ability to understand, manage and act on customer feedback.
Available now for all Reviews customers; contact your Customer Success Manager to activate your upgraded Reviews experience.
Tell Me More:
Enhanced Surveys Functionality
Surveys are evolving to deliver deeper insights that lead to better decisions. This winter, we’re making it easier to collect valuable customer feedback with two exciting updates to the Surveys product:
- Strength Meter: To encourage more detailed and meaningful feedback, we’re introducing strength meter. This visual indicator helps respondents gauge the quality of their comments, leading to richer, more useful responses.
- Randomize Survey Questions: Flexibility just got a boost! You can now randomize the order of survey questions during the creation process, ensuring a more dynamic and unbiased survey experience for respondents.
Available now for all Surveys customers.
You’ve Got a Rep to Protect:
AI Reputation Manager
AI Reputation Manager is a groundbreaking feature designed to help brands take charge of how they’re presented in the AI-driven digital landscape. This tool allows you to submit targeted queries to uncover how AI search engines portray your brand, competitors, and industry. By analyzing sentiment and tracking emerging trends, you’ll gain critical insights to proactively manage your brand’s online presence. With AI Reputation Manager, you can stay informed, take action, and ensure your business is positioned for success in this rapidly evolving space.
Beta available January 22; contact your Customer Success Manager for details.
Join the Club:
Reputation Rockstars Virtual Community
This month, we are rolling out a refreshed, self-serve community experience exclusive to customers. The reimagined Reputation Rockstars will offer VIP experiences and one-to-one workshops that are only available in the community. Members enjoy early access to Beta programs, as well as networking opportunities with fellow Rockstars. It’s everything marketing, customer experience and reputation management leaders need to learn and grow, through connection with each other and Reputation experts.
Knowledge Is Power:
RepAcademy Live in the Platform
Grow your platform knowledge and maximize reputation performance with RepAcademy. The redesigned, self-guided training portal is available directly in the platform, and includes curated learning content for users of every level. Hands-on training more your speed? Book your spot for one of the regular live training sessions. Whatever your skill level and learning style, the all-new RepAcademy gives you the training you and your team need to stay on top of the latest trends and best practices in reputation management, marketing and customer experience.
Available now for all Reputation customers.
Coming Attractions
This winter, we’re unveiling exciting new products and enhancements designed to elevate your reputation management strategy. With advanced tools and deeper analytics, you’ll gain unprecedented insight into consumer feedback and unlock powerful opportunities to drive performance like never before.
Here’s a peek at what’s coming your way:
- Item-Level Feedback: We’re taking the theme of richer feedback to a whole new level – a granular level – with Item-Level Feedback. Until now, surveys have been focused on general, overall experiences with your brand &/or location. Now, you can get hyper-focused with your surveys and really zero in on the products, providers or services that have the most impact on your business. And Item-Level Feedback gives survey takers a more personalized experience by letting them rate and comment on their specific interaction(s), helping you pinpoint what they like or don’t like, then make targeted improvements for growth.
Open Beta coming late February; contact your Customer Success Manager for details on how to participate.
- Journey Insights: Take customer feedback to the next level by connecting reviews and survey data to specific stages in the consumer journey. With Journey Insights, you can pinpoint exactly where feedback—positive or negative—originates and understand its context within the larger customer experience. Track sentiment trends over time to see how your actions impact customer satisfaction and operational performance. Drill down into specific journey stages or feedback categories, like wait times or service quality, to uncover actionable insights. Journey Insights empowers you to make smarter, data-driven decisions that directly improve the consumer experience and your overall operational efficiency.
Now in limited-invitation Beta; contact your Customer Success Manager for details.
- Enhanced Taxonomies: We’re bringing greater precision and organization to feedback management with Enhanced Taxonomies. With advanced category groupings, you can seamlessly organize feedback to reveal nuanced trends across all channels and uncover insights that truly match the shape of your business. This enhanced sentiment analysis delivers deeper, more accurate insights, empowering you to make informed decisions and drive impactful improvements.
Taxonomy upgrades available for all industries in January.
Save the Dates
Mark your calendars and join us as we shine the spotlight on Local Search Insights and Item-Level Feedback. These can’t-miss webinars will take you into the platform for a closer look at two of our most innovative features, and focus on how they can transform your listings and survey strategies. Register today to save your spot!
Lunch-n-Learn
Supercharge Your Listings Management Strategy with Local Search Insights
Wednesday, February 12
11 a.m. EST / 8 a.m. PST
Presented by Reputation’s Pat Johnson, Senior Product Marketing Manager, and Cassie Sneed, Director, Customer Marketing.
Lunch-n-Learn
A New Dimension of Data:
Unlock the Power of Surveys to Drive Customer-Centric Success
Wednesday, March 12
11 a.m. EST / 8 a.m. PST
Presented by Reputation’s Shannon Heath, Senior Product Marketing Manager, and Cassie Sneed, Director, Customer Marketing.
Registration Opening Soon!
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