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Preparing for the California Consumer Privacy Act (CCPA)

Reputation.com is committed to protecting our customers’ data and to helping our customers comply with all data protection requirements. We welcome the California Consumer Privacy Act (CCPA) as an opportunity to demonstrate Reputation.com’s transparency about its data practices and privacy. We believe that strong data protection is a critical enabler for consumer confidence, which translates into enhanced service offerings and the growth of digital commerce.

We’ve written a whitepaper that describes the key requirements of the CCPA and how the CCPA may impact your organization.


What is the California Consumer Privacy Act?

The California Consumer Privacy Act of 2018 (CCPA) is a data privacy law passed by the state of California on June 28, 2018. It outlines new standards for data collection, new consequences for businesses that fail to protect user data and new rights that California consumers can exercise over their data.

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Reputation.com Is Taking Action to Comply with the CCPA

Reputation.com is taking the following steps to prepare for CCPA compliance, all of which will be live on or before January 1, 2020:

  • We are implementing links on our website home page and in our Privacy Policy to enable California consumers to opt out of the sale of their personal information. The links will go live on January 1, 2020.
  • We will launch an online Data Protection Request Form to enable California Consumers to make CCPA dataprotection requests.
  • We are implementing a toll-free number to enable California Consumers to make CCPA requests.
  • We are modifying our Privacy Policy to address the CCPA.
  • We will be amending our terms of service to address the CCPA.

How Reputation.com Will Assist Business Customers with CCPA Compliance

Reputation.com is taking the following steps to help our business customers comply with the CCPA: 

  • New Data Protection Feature. Reputation.com customers that receive CCPA requests from their end customers may address those requests with a new Data Protection feature that has been added to the Reputatin.com platform. Using the new Data Protection feature, Reputation.com platform users may search for, view and delete Personal Information for individuals that is stored in the platform, if required.

Click to access an instructional video about how to use the Data Protection feature.

Click to access written instructions about how to use the Data Protection feature.

  • Communication of Deletion of Requests to Customers. As a Service Provider, Reputation.com will promptly communicate the CCPA data protection requests to its customers. If you have a designated customer contact who should receive CCPA data protection request emails, please send an email to privacy@reputation.com and include the following information:
  • The name of your organization
  • The name of the contact designated to receive CCPA communications
  • The email address of that contact


Rest assured, Reputation.com does not sell any Personal Information to any third-parties. Reputation.com shares Personal Information with certain third-party service providers to assist in delivering its services. Reputation.com will notify these third-party service providers of all personal information deletion requests and take steps to ensure the deletion of personal information by these parties.

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