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Insights

Fuel Business Growth with our Customer Insights Tools

Powered by NLP (Natural Language Processing), our platform breaks down customer sentiment and analyzes feedback to highlight trends and topics in real-time.

View All Feedback
in One Place

See Everything From Reviews to Survey Data In One Place

Understand What Customers Are Saying By Topic or Theme

Analyze the
Trends

Uncover Your Strengths And Weaknesses

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Learn How to Improve By Understanding Customer Sentiment

Prioritize Key
Actions

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Resolve Issues to Mitigate Risks and Improve Customer Experience

Prioritize Business-Critical Issues to Protect Your Brand

Features of Insights Tools

  • Competitive Reporting
  • Experience Insights
  • Reputation Score X
  • Understand the Details at Scale
  • Create Rich Sentiment Maps™
  • Automatically Categorize Feedback

Know Your Industry and Improve Where It Counts

Our Competitive Reporting features allow you to easily collect and analyze all of your competitors’ online customer feedback in one easy-to-use dashboard.

Peek under the hood of performance ratings and deep dive into Reputation Scores, star ratings, reviews and customer comments, at the brand and location level.

Finally, gain insights into your brand’s strengths and weaknesses by seeing how you outperform or fall short against your competitors in specific areas.

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Aggregate all direct and indirect feedback from customers and digital engagements.

Understand brand perception and why that perception is positive or negative.
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Think of it as the credit score for your brand’s reputation.

Reputation Score X helps you understand your entire reputation in a single metric.

Get prescriptive recommendations tailored to your business so you know exactly what to address and how.
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Advanced text analytics determine what people are commenting on and whether the comments are positive or negative.

Surface customer pain points across multiple digital channels or locations.
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Use the visual representation to see the volume and sentiment of your top-mentioned topics.

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Customer comments are instantly grouped into meaningful categories unique to your industry.

Custom categories are also supported.
social-insights-tab01a

Features of Insights Tools​

Aggregate all direct and indirect feedback from customers and digital engagements.

Understand brand perception and why that perception is positive or negative.
social-insights-tab01a
Think of it as the credit score for your brand’s reputation.

Reputation Score X helps you understand your entire reputation in a single metric.

Get prescriptive recommendations tailored to your business so you know exactly what to address and how.
social-insights-tab02b
Advanced text analytics determine what people are commenting on and whether the comments are positive or negative.

Surface customer pain points across multiple digital channels or locations.
social-insights-tab03b

Use the visual representation to see the volume and sentiment of your top-mentioned topics.

social-insights-tab04b
Customer comments are instantly grouped into meaningful categories unique to your industry.

Custom categories are also supported.
social-insights-tab01a
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Insights Resources

Man sitting on a couch using a tablet.

How to Use Data to Improve the Customer Experience

It only takes a few unhappy customers to damage the one thing that could have taken your organization years to build — your trusted reputation.

The good news is that happy customers who enjoy positive experiences can stack the odds in your favor. According to Marketing Insider Group, 72% of happy customers will share their positive experience with six or more people.

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