Insights
Fuel Business Growth with our Customer Insights Tools
Powered by NLP (Natural Language Processing), our platform breaks down customer sentiment and analyzes feedback to highlight trends and topics in real-time.
View All Feedback
in One Place
See Everything From Reviews to Survey Data In One Place
Understand What Customers Are Saying By Topic or Theme
Analyze the
Trends
Uncover Your Strengths And Weaknesses
Learn How to Improve By Understanding Customer Sentiment
Prioritize Key
Actions
Resolve Issues to Mitigate Risks and Improve Customer Experience
Prioritize Business-Critical Issues to Protect Your Brand
Features of Insights Tools
- Competitive Reporting
- Experience Insights
- Reputation Score X
- Understand the Details at Scale
- Create Rich Sentiment Maps™
- Automatically Categorize Feedback
Know Your Industry and Improve Where It Counts
Our Competitive Reporting features allow you to easily collect and analyze all of your competitors’ online customer feedback in one easy-to-use dashboard.
Peek under the hood of performance ratings and deep dive into Reputation Scores, star ratings, reviews and customer comments, at the brand and location level.
Finally, gain insights into your brand’s strengths and weaknesses by seeing how you outperform or fall short against your competitors in specific areas.
Understand brand perception and why that perception is positive or negative.
Reputation Score X helps you understand your entire reputation in a single metric.
Get prescriptive recommendations tailored to your business so you know exactly what to address and how.
Surface customer pain points across multiple digital channels or locations.
Use the visual representation to see the volume and sentiment of your top-mentioned topics.
Custom categories are also supported.
Features of Insights Tools
Understand brand perception and why that perception is positive or negative.
Reputation Score X helps you understand your entire reputation in a single metric.
Get prescriptive recommendations tailored to your business so you know exactly what to address and how.
Surface customer pain points across multiple digital channels or locations.
Use the visual representation to see the volume and sentiment of your top-mentioned topics.
Custom categories are also supported.

Insights Resources

5 Real-World Sentiment Analysis Use Cases
Customer sentiment analysis should be a vital part of your brand’s online reputation management strategy. Take a look at these examples to learn more.

How to Use Data to Improve the Customer Experience
It only takes a few unhappy customers to damage the one thing that could have taken your organization years to build — your trusted reputation.
The good news is that happy customers who enjoy positive experiences can stack the odds in your favor. According to Marketing Insider Group, 72% of happy customers will share their positive experience with six or more people.

10 Tips for Creating a Great Customer Experience Programme
A solid customer experience programme is a vital part of your business’s success. Here are 10 tips for how your team can get started.