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Best Practices for Engaging Patients on Social Channels

Social Channels Are Now a Primary Channel for Finding Providers

Healthcare organizations can learn a lot from other industries about how to use social media to attract new business. Social media is becoming a prominent channel for healthcare consumers seeking information about providers and recommendations for where to go for care.

Social networks such as Facebook and Google generate thousands of online reviews about doctors, clinics and hospitals — just like they do for hotels, restaurants and other local businesses.

The implication? If you’re not including social media in your marketing strategy, you’re putting your organization at a disadvantage, and leaving your reputation to chance.

Read this guide to learn how to:

  • Promote and enhance your organization’s reputation on social media.
  • Respond promptly — and appropriately — to comments and reviews.
  • Request feedback to build positive review volume.
  • Use Online Reputation Management software to reach out to patients through social media, email and text.

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