How Consumer Feedback Has Changed – And Why It Matters
Feedback from automotive consumers is now not only omnichannel, but also mission critical in gaining new customers’ trust. In this webinar, the former Global Director of Customer Experience Strategy at General Motors shares straightforward methodologies to help dealers extract actionable insights from feedback data to make informed decisions and win business. Using our guest speaker’s real world experience from major automotive OEM brands, we’ll illuminate the challenges the change in feedback has brought and how to effectively respond to leverage feedback to your advantage. Join this session as professional development and invest in your dealership’s future.
Attend this webinar to learn:
- Why data and insights often have a limited impact
- What is the new deciding factor in consumer buying decisions
- What is the best way for dealers to get a holistic view of their consumer sentiment
Webinar Speakers
Colby Kennedy
Automotive Field Marketing Manager
Shelby Schaefer
Sr. Product Marketing Manager
Dave Mingle
Vice President of Product