More than 88% of healthcare consumers start their search for a provider online, and 80% read online reviews before they choose a provider. That’s why online reputation management (ORM) is now a priority initiative for leading health systems.
And new trends in 2019 underscore the importance of ORM as a way to not only attract and acquire more patients, but to build trust with consumers and improve patient experience — from the initial online search to post-care.
Read this ebook to learn the three trends that are affecting the way healthcare organizations are engaging with consumers online:
- Building trust with healthcare consumers will be more critical than ever, requiring increased brand transparency and proactive engagement at the local level.
- Online reputation and patient experience management will merge, as a health system brand’s reputation and the experience it provides to patients are inexorably linked.
- Healthcare organizations will increasingly leverage AI and machine learning techniques to improve patient experience.
