2019 Trends in Online Reputation Management for Healthcare

More than 88% of healthcare consumers start their search for a provider online, and 80% read online reviews before they choose a provider. That’s why online reputation management (ORM) is now a priority initiative for leading health systems.

And new trends in 2019 underscore the importance of ORM as a way to not only attract and acquire more patients, but to build trust with consumers and improve patient experience — from the initial online search to post-care.

Read this ebook to learn the three trends that are affecting the way healthcare organizations are engaging with consumers online:

1. Building trust with healthcare consumers will be more critical than ever, requiring increased brand transparency and proactive engagement at the local level.
2. Online reputation and patient experience management will merge, as a health system brand’s reputation and the experience it provides to patients are inexorably linked.
3. Healthcare organizations will increasingly leverage AI and machine learning techniques to improve patient experience.