Local SEO vs Organic SEO: What’s the Difference?

Brynne Ramella

If you want to attract new business, implementing a solid search engine optimization (SEO) strategy is the best way to start. But SEO isn’t one-size-fits-all — you need to pick specific tactics that will allow your business to thrive. Practicing Local SEO or organic SEO are two specific routes to take. 

What is Local SEO?

Example of local SEO

Local SEO is a niche SEO strategy that targets customers looking for a particular product or service in a specific region. It aims to help businesses’ websites rank in Google’s local 3-pack for “near me” local search queries and draw a great volume of local queries. Smaller businesses tend to rely on local SEO, as they don’t have the same clout or resources as a larger competitor in the industry. 

The best way to optimize your business for local SEO is to take advantage of local listings. This refers to online business listings that exist on a local business directory site where people are looking for specific information. These listings share basic data to help someone find directions to your location, along with further information on the products and services you offer. Here are some local listings your business should consider:

Related: How Google Improved Search To Be More Immersive and Relevant

Local SEO Best Practices

Perfecting your local SEO strategy will take some specialized tactics. Here are a few best practices to keep in mind. 

What is Organic SEO?

Example of organic SEO

Source: SEMrush

Organic SEO refers to the process of improving your ranking on unpaid search engine results pages (SERP). This is typically done through various on-page and off-page strategies. 

Businesses of all sizes in any industry should include organic SEO into their overall business strategies. With the right tactics, organic SEO will help you rank higher on organic search results. As 75% of searchers don’t click past the first page of results, winning a spot on the first results page will undoubtedly increase your brand awareness. That means you’re putting your business in the best position to gain more qualified leads.

Related: SEO Best Practices for Small Businesses

Organic SEO Best Practices

Succeeding with organic SEO requires different tactics than local SEO. Here are a few tried and true strategies to consider implementing into your business strategy. 

Local SEO vs. Organic SEO: Which is Better?

The fact of the matter is that one there isn’t a winner between local SEO and organic SEO. Each serves its own purpose. Local SEO ensures you’re specifically found in-person by members of the community and organic SEO helps anyone find your business online. But when you prioritize both, your website should see hugely positive results.

Keep Reading: 5 Google Trends to Look Out for in 2022

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