Tip of the Week: Target Your Ad Spend for Maximum Impact
Facebook is a great place to start. The platform allows you to “boost” posts to the News Feeds of people who like your page, or choose a specific target audience to see your post. In this way, you can promote positive reviews and drive traffic to your site, and create a stronger sense of community among your advocates.
Read more about how to maximize the impact of your Facebook ads in this blog post.