5. Keep the Lines of Communication Open
Encourage customers to keep posting their feedback. Their ongoing critiques can help your business stay in touch with the needs and desires of your customers.
Effective customer engagement starts when your teams show they care about customers’ experiences by responding to online feedback directly.
Remember, you can turn even a negative review into an opportunity for your business to shine by handling the situation promptly and effectively.
Retailers that proactively employ an online reputation management strategy will not only develop more personal customer relationships, thanks to understanding their needs and preferences, but also gain more positive online recommendations and reviews — and repeat sales.
If you’d like to learn more, we’re eager to share our expertise with you.