Optimizing Google Reviews to Drive Dealership Sales and Service Revenue


In today’s world, online reviews – positive and negative – have a direct impact on the volume of sales and service business at your dealership.

Online reviews impact clicks to your website, clicks for driving direction and clicks to call. It’s essential that you understand the guidelines that govern online reviews, directories, and data so you can gain and maintain a competitive edge.

Learn how to maximize your visibility on Google and position your dealership for success in a mobile-optimized world:

  • Gain insight into Google’s new review guidelines.
  • See how Google Seller Ratings will increase your AdWords click-through rate by 10% and reduce your cost per click.
  • Understand why Google values review volume and how they reward retail stores with actions such as driving directions, clicks to call, and clicks to your website.
  • Learn how to review data can improve your customer lifecycle experience.

Presenter: Ali Fawaz
Senior Director, Worldwide Automotive

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