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The ROI of ORM: Measuring the Financial Impact of Your Online Reputation




The relationship between online reputation and overall brand health is undeniable. Research shows that 91% of people regularly or occasionally read online reviews, and 84% trust online reviews as much as a personal recommendation. However, demonstrating the concrete benefits of online reputation management (ORM), including ROI and revenue growth, has been difficult — until now.

Reputation.com’s data scientists set out to quantify the ROI of online reputation management activities and best practices. The results are conclusive: Effective online reputation management helps businesses generate more business and reduce operating costs.

Read this white paper to learn:

  • How ORM helps businesses increase revenue and reduce operating costs
  • The critical KPIs to track and measure for effective ROI calculation
  • Foundational formulas for calculating top-line and bottom-line ROI for your industry
  • Selling the value — how to gain buy-in for ORM within your organization

Want more insights on how to grow your business with the only platform that brings together online reputation management and gives you the tools to take command of your customer experience?

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