The Healthcare Marketer’s Guide to Directory Management

Reputation Staff Writer

Connecting With Patients in The Moments That Matter

Eight in 10 healthcare consumers turn to a search engine when they have a medical need. Their search usually involves looking for a local healthcare provider to treat them.

But searching for physicians online is still a messy and painful process. Patients expect to find a doctor with the same ease they do while shopping on Amazon — and when they aren’t able to, they become frustrated. This degrades the overall patient experience.

In this digital age, healthcare systems must create a single source of truth for all of their location and provider data, for use as the foundation for online listings and directories — or risk losing business to competing providers.

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