Many millennial car buyers conduct online research before they even set foot in a dealership. In fact, Adweek reported that 61 percent of the research is conducted online, while 12 percent is done while visiting the store. This means your online presence matters.
From correct business listings to great online reviews, all these can influence a millennial’s decision to do business with you. Capture their attention with an active social media platform and a strong online reputation. Learn more on how to sell cars to millennials here.