To encourage customers to write reviews, ask for them at the right time — after a successful purchase or office visit, for example. Display online reviews in social media and at your location, so customers see you value feedback. Also, make it really easy to complete and submit reviews. Have a kiosk at your location, and make surveys short and mobile-friendly.
Find out how one Reptuation.com customer tripled the average amount of positive reviews per month, and increased its average star rating from 4.2 to 4.7 in just 10 months.