Adam Dorfman

RDC Director, Product Management

Dec 4, 2020 | Adam Dorfman

Google

Local Search 1 Min read

Oct 14, 2020

2020 Local Search Ranking Factors Survey Shows Why Reviews and GMB Listings Matter More Than Citations

RDC Director, Product Management

Oct 14, 2020 | Adam Dorfman

Whitespark recently shared the results of its highly anticipated 2020 Local Search Ranking Factors Survey. According to…

Local Search

Online Reviews 1 Min read

Sep 2, 2020

Apple’s Big Pivot with Apple Maps Takes Aim at Google Maps

RDC Director, Product Management

Sep 2, 2020 | Adam Dorfman

Apple is making a big move to turn Apple Maps into a ratings/review destination. Learn more from…

Online Reviews

Business Listings 1 Min read

Jul 27, 2020

Premium Google My Business Features Have Arrived

RDC Director, Product Management

Jul 27, 2020 | Adam Dorfman

For $50 a month, local service businesses running Local Service Ads such as plumbers and repair services…

Business Listings 1 Min read

Jul 13, 2020

Google Makes a Big Move to Support Image-Based Search

RDC Director, Product Management

Jul 13, 2020 | Adam Dorfman

On July 8, Google announced a new feature that makes it easy for people doing searches to…

Online Reviews 1 Min read

Jun 30, 2020

Reviews Are Coming Back to Healthcare

RDC Director, Product Management

Jun 30, 2020 | Adam Dorfman

Google suspended healthcare reviews from March 20 through April 9, but it appears that those reviews are…

Online Reviews

COVID19 1 Min read

Jun 15, 2020

What Do Customers Think of Property Management Firms During COVID-19?

RDC Director, Product Management

Jun 15, 2020 | Adam Dorfman

Google continues to reinstate customer reviews after suspending them from March 20 to April 9. For example,…

COVID19|Online Reputation Management

Business Listings 1 Min read

Jun 12, 2020

New Data Shows Why It Pays for Auto Dealers to Publish Multiple Google My Business Listings

RDC Director, Product Management

Jun 12, 2020 | Adam Dorfman

Google encourages automotive dealers to publish multiple Google My Business (GMB) listings per location: conceivably one for…

Business Listings 1 Min read

May 22, 2020

Google Now Supports Secondary Hours for GMB Listings

RDC Director, Product Management

May 22, 2020 | Adam Dorfman

Businesses may now publish secondary hours on their Google My Business (GMB) listings, according to Google. This…

Google 1 Min read

May 15, 2020

Why You Should Stay Visible on Facebook Now More Than Ever

RDC Director, Product Management

May 15, 2020 | Adam Dorfman

As Google reinstates customer reviews and other features on Google My Business (GMB) listings, now is the…