Online Review Management for Realtors
A good realtor can make or break a real estate transaction. That’s why consumers increasingly turn to social media and review sites before choosing a realtor: they want confirmation that the realtor they choose has their best interests in mind and knows how to deliver the right property for the right price.
Research shows that online opinion impacts home buyer decision-making.
35% of first-time buyers and 27% of first-time sellers choose a real estate company based on reputation. That’s about a third of first-time clients.1
62% of potential home buyers choose to contact a real estate agent based on the positive reviews posted by previous customers.2
1 J.D Power’s 2013 Home Buyer/Seller Satisfaction Study
2 Survey By Ziprealty.com
The Issue: “We had limited online presence.”
The Don Pelletier Group, Inc., a 30-year veteran of the San Diego real estate industry, had over 220 handwritten customer reviews but none online. With home buyers increasingly searching online for realtors, this posed a major problem for the company. A more proactive approach was necessary to improve their online presence and further increase the number of positive customer reviews.
When the company consulted Reputation.com, it faced:
- Limited online presence
- Only 2 positive online reviews, which didn’t do much for the company to rank high in search engine results
The Solution — Part 1: Establish an online presence
Reputation.com started working with The Don Pelletier Group, Inc. in 2013, enrolling the firm in our Reputation.com for Business reputation management program.
- We established an initial online presence for The Don Pelletier Group, Inc., by populating its business name, address, phone number on a wide range of business listing sites — including Yellow Pages, Bing Local, Yahoo Local, Google+ Local and more.
- We also built a custom landing page, with genuine feedback from customers auto-published. This helped the firm gain control over its online presence.
The Solution — Part 2: “They made it easy for my customers to leave reviews.”
Review Requests: We sent out “please review us” emails to The Don Pelletier Group, Inc.’s most loyal customers, with links to the company’s review profiles on the sites that would make the greatest impact on its online reputation. This led to a significant boost in positive customer reviews.
On-site Kiosk: We provided the company with a tablet-based kiosk, for use in their office. It allows customers to quickly provide feedback, before the end of their visit. Positive feedback was sent to Don Pelletier Homes’ landing page. Negative feedback was sent to the company, so it could resolve the situation.
Review Monitoring: We monitored reviews for The Don Pelletier Group, Inc., flagging any issues as they arose and helping them to respond to customers.
With Reputation.com’s patented technology in place, The Don Pelletier Group, Inc. saw its online reputation grow markedly more positive – on all major review sites. They also saw an improvement in their overall Reputation Score, from zero to 833.
With over 100,000 customers, Reputation.com can help your real estate business leverage the power of online reviews to increase sales, acquire new customers and make a measurable impact on your bottomline. Our platform is convenient to use and manage yourself — or our team of experts can manage your online presence for you.
You can learn more today by contacting us at 877.910.3725.
“I am very happy with the service that Reputation.com provides. Their platform is a one-stop-shop for all the things you need to build your online reputation. And they made it really easy for my customers to leave reviews.”
— Don Pelletier, Realtor, The Don Pelletier Group, Inc.