How to Create SMART Social Media Goals

Timi Chu

Social media management can be an overwhelming endeavor to tackle. Before you start posting content, set goals to measure the impact of your efforts. The key to a successful social media management program is to set SMART goals It’s an acronym used to define effective goal-setting:

Specific

Measurable

Achievable

Relevant

Time-bound

Examples of SMART Goals

Here’s a breakdown of each category of goal:

Related: Optimize Your Social Media Publishing Strategy

Here’s an example of how Reputation implemented SMART social media goals with a customer.

An automotive OEM was launching a new electric vehicle. Their goal was to drive a certain number of new vehicle reservations within a week of the vehicle being announced. This goal hit every category of the the SMART goal system in the following ways:

Another example of a SMART goal for an OEM might be to increase appointments scheduled for a test drive, apartment tour, or medical treatment by 10% within the next 3 months. To meet this goal, you may decide to run a social campaign that highlights the products/services you offer.

You plan to publish two posts a week, collaborate with an influencer to reach a broader audience, and incentivize participation by offering a free gift. To measure progress towards this goal, you must monitor post engagement and conversation to website traffic.

Related: Elements of a Great Social Media Post

Ready to Start Achieving Your SMART Social Media Goals?

Reputation social suite UI

The Reputation Social Suite can help you take your business’s social media management to the next level. Publish content to thousands of business pages across top social media networks in a single click. Engage with your customers to create a great customer experience. 

Fine-tune your social media strategy using real-time metrics and insights. Let us handle your social media strategy. Reputation offers Managed Services for Social Publishing and Social Community Management.

Learn more about the Reputation Social Suite and request a demo today!

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