A social media marketing strategy is more complex than many realize, and if it’s done haphazardly, you won’t get much of a return on your investment of time and resources. If you operate a business with multiple locations, add those locations to Facebook Business Manager. This will not only make it easier to manage all locations, but you'll also be able to run Facebook Ads against specific locations from one central hub. Here’s how to do it:

Need more foot traffic, but not sure where to start? Check out the following checklist to get your business’s online lead generation engine running.

Want to know how to delete a review on Facebook? Read on to learn how to spot fake reviews and what to do if they can't be removed.