How to Ask Customers for Reviews | Reputation
How to Ask for a Review
Knowing when and how to ask customers for reviews helps your business rank higher in search results, elicit more feedback and improve its online reputation.
Reputation research shows that having 50 or more reviews can boost your search rank by 50% and your click-through rates by 266%, compared to companies with no reviews.
(Download our free Online Reviews and Ratings 101 guide for more information on how to ask for a review and why it matters to your marketing strategy.)
When to Ask for Online Reviews
Before you figure out how to ask for a review, first let’s discuss when is the best time to ask for one. At Reputation, we recommend that companies follow these three tips to get the best results.
- Asking for reviews immediately or soon after customers have completed a purchase or used your services.
- Send your review requests by email in the morning. Our research shows you can see a 5% gain in response rates by timing messages right.
- Send your emails in the middle of the week — your response rate could increase by as much as 10%.
How to Get More Responses to “Leave us a Review” Requests
There are many schools of thought about how to ask for reviews and get better responses. However, here are a few suggestions that are very effective based on our research.
- Keep it simple. Make it very easy for customers to share their feedback without giving up halfway through.
- Delight reviewers. Use streamlined, graphically appealing templates that make sending in a review an enjoyable experience. Make sure to have a mobile-friendly version, too, as it will help with review collection.
- Limit the options. Focus on sending customers or patients to one or two review sites that are most relevant to your company. Send requests via email or text.
- Be persistent. Giving one or two nudges (but no more than that) to non-respondents is perfectly acceptable and even a good practice to follow. Asking two times several days apart improves response rates by as much as 60%, according to our data.
- Ask a question. Include a question such as “How was your recent purchase?” “How did we do?” or “What did you think of … ?” Sometimes, something more subtle than “please leave us a review” works best.
- Name it. Be sure to include your business name. If you’re trying to determine how to ask for Google reviews, this is a good practice as well.
- Don’t shout. Avoid putting words in CAPITAL LETTERS.
- Make a connection. Develop a process that eliminates the guesswork on how to ask for a review among your salespeople and other employees. It’s a great way to respond to happy customers that provide unsolicited praise.
- Follow up. If a customer expresses a willingness to provide a review, be sure to have a strategy for following up with them. Letting people know that you value their feedback is as important as figuring out how to ask for a review from customers.
- Provide links. Create a widget or sidebar on your company website to make it simple for people to connect to relevant review sites and leave feedback. If you’re wondering how to ask for a review on Google, this is an effective method.
- Confirm the ask. Add links and a call to action on order confirmation pages and emails.
- Ask for reviews on your primary social media channels, whether Facebook, LinkedIn, Twitter, or Instagram.
Building a Top-Down Strategy
Focusing on how to ask clients for reviews and responding to them is essential at each level of the organization. Getting better or more reviews needs to begin with the C-suite, with executives communicating the importance of customer feedback and gaining organizational buy-in. Helping employees understand the value of reviews can also make them more focused on their work outcomes.