Reputation Announces the 900 Award; Honors Business Locations with Unparalleled Commitment to Customer Satisfaction
Business locations with a score of 900 or above set the gold standard for what it means to be customer-centric
Reputation, the global leader in reputation experience management, is raising the bar for customer experience excellence with the 2025 edition of its highly anticipated 900 Award—the gold standard for local businesses in the field of online reputation.
Since its inception in 2021, the 800 Award has recognized more than 15,000 business locations for their commitment to customer experience. Today, over 47,000 locations qualify, underscoring the growing emphasis businesses place on customer feedback and online reputation. Building on this success, Reputation will continue to honor the 800 Award while introducing a new 900 Award that honors an elite group of companies that have gone beyond traditional voice of the customer strategies to achieve a true brand reputation advantage in today’s marketplace. In 2025, 13.5% of all Reputation-powered locations achieved the 800 Award, while only 0.8%—the very best of the best—earned a place in the exclusive 900 Club.
These Awards recognize locations that consistently collect, understand, and apply any and all feedback so that businesses can make data-driven decisions to ensure that their consumers will have the best possible customer experience. Honorees earn the Awards by achieving a Reputation Score of 800 or 900 or higher, which reinforces a location’s focus on listening and responding to customer feedback throughout the past year.
“We congratulate all businesses whose locations were recognized with the 800 and 900 Awards this week,” says Liz Carter, Chief Marketing Officer at Reputation. “In today’s marketplace it is imperative to always know what your customers are saying about you, and always take action based on that feedback. We know that locations that consistently have a Reputation Score of 800 or higher are winning in their local markets. And as consumers have become even savvier, locations achieving 900 or above are standing out even further amongst the crowd.”
The Reputation Score is a proprietary tool that measures review sentiment, volume, spread, recency, response, and length, along with brand reach and health, social engagement, business listing accuracy and search impressions.
For more information, please visit reputation.com/900-award.