Renault, Kia, DACIA and Mitsubishi Lead European Rankings in 2022 Reputation Score Report

September 25, 2022

Report analyses over 5 million reviews to underscore the importance of listening to customer feedback in a supply-constrained industry; highlights the service lane as a major opportunity for improving CX

LIVERPOOL, U.K., Sept. 26, 2022 – Reputation, the global leader in Reputation Experience Management (RXM), today unveiled findings from its annual automotive industry report, which looks at key industry trends from the past year and ranks the top auto brands and dealer groups. This comes after a year of various macro issues impacting the industry, including inventory challenges due to the global supply chain and rising costs of both new and used vehicles due to inflation. 

Analysing 5 million customer reviews, surveying buyers about how they shop for cars and service their vehicles, Reputation found that: 

“As the automotive industry continues to navigate a wide variety of changes – especially those related to supply chain and inflation – customer experience is more important than ever,” said Anthony Gaskell, Managing Director – EMEA at Reputation. “Automotive industry leaders must rely on feedback from customers in order to close the loop, grow their businesses and create loyal customers. The ranking of the top automotive brands and dealers across the UK and Europe highlights the impact of the Reputation Score across the region, and we are proud to see some of our customers in top spots.” 

Additionally, Reputation outlines five key trends shaping the automotive industry: 

  1. Electric vehicles creating tension between OEMs and dealerships 
  2. The service lane is ripe with opportunities to improve customer experience 
  3. Subscription add-ons create a customer experience problem
  4. Continued price increases and supply chain challenges 
  5. Customer feedback directly shaping the future of the industry 

UK/Europe Automotive Rankings: 

Top 5 Brands (By Country)
UKKiaRenaultHyundai LexusMazdaFranceDaciaRenaultAudi BMW Toyota
GermanyMitsubishiSubaruMazdaVolkswagenKia
Top 5 Dealerships (By Country)
UKPorsche Centre TeessideGravells Kia (Hereford)Roadside Garages Kia (Coleraine)Roadworthy BristolStratstone Jaguar, MayfairFranceVolkswagen AEL AutosCentre Porsche MontpellierEurope Autos ColmarBMW Fréjus (JPV)Garage Gavignet – Peugeot
GermanyAutohaus Lenz GmbH & Co. KGAuto-Epple Erich Epple RutesheimAutohaus Herzog GmbH & Co. KGMINI Kassel | Autohaus (Neuwagen) | Werkstatt | ServiceAuto Reißland GmbH

The 2022 Automotive Reputation Report is now available. For more information on Reputation Score and the Reputation RXM platform, please visit our site at www.reputation.com.

About Reputation
Reputation is the only platform that manages consumer feedback from acquisition to loyalty. Functioning as a business’ eyes and ears in the spaces where customers talk, post, review, and recommend, Reputation analyses vast amounts of public and private feedback data to uncover predictive insights for companies to act on and improve the customer experience. Backed by Marlin Equity Partners, Bessemer Ventures, and Kleiner Perkins, Reputation turns consumer feedback into fuel to grow businesses around the world. Visit reputation.com to learn more.