Reputation leads initiative to empower consumer voices in the digital age through sharing feedback in online reviews

SAN RAMON, Calif. – October 22, 2024 – Reputation, the global leader in reputation performance management, today celebrates National Leave a Review Day, which calls attention to the importance of online reviews. Indeed, according to a recent survey from Reputation, consumers are putting their trust in online reviews first, outweighing the opinions of friends and family, company claims, social media influencers, and media reviews. 

What: 

National Leave a Review Day, recognized by the National Day Archives, celebrates the growing impact of customer feedback on the broader economy. This day encourages consumers, patients, and buyers to provide businesses with the feedback they need to succeed in today’s market.

When: 

October 22, 2024

Why:

In the past, businesses relied on advertising and word-of-mouth to attract customers. However, in this new era of digital-first experiences, the buyer journey often starts online. As a result, online reviews have become a crucial factor in the customer decision-making process. 

National Leave a Review Day aims to raise awareness of the importance of consumer feedback in today’s digital economy and encourage more people to share their opinions on products and services. The day celebrates the power of consumer feedback and the many benefits reviews can bring to a business. 

“National Leave a Review Day highlights the critical role reviews play in the marketplace as a way to bridge the gap between a brand’s promise and their online reputation, fostering trust and transparency between a business and its consumers,” said Liz Carter, Chief Marketing Officer at Reputation. “Brands that encourage consumers to share their experiences can help buyers make more confident purchase decisions, and learn from collective consumer voices to further shape their business’ success.” 

Call to Action for Businesses:

Businesses across all sectors can participate in National Leave a Review Day simply by encouraging customers to leave reviews. Business owners, leaders and marketers can do this by implementing strategies to collect reviews through various channels such as email, in-person interactions, and social media.

“A business’ best validation is customer feedback,” said Sydney Sloan, CMO of G2. “When a customer takes time to leave a review it’s a gift to businesses, to learn what sets them apart as well as the areas to work to improve. And they can then use those insights to optimize how they go to market. Active participation in National Leave a Review Day offers a timely opportunity for businesses to build trust with their customers and prospects, while also building their reputations and driving growth.”

Call to Action for Consumers:

Consumers play a central role in National Leave a Review Day. Today, all consumers should take a moment to reflect on their recent experiences with products, services, or businesses with which they’ve interacted. Participation goes beyond simply sharing an opinion – it contributes to a culture of transparency and continuous improvement in the business world. Reviews from engaged consumers help build trust, humanize brands, and provide valuable insights that can shape the future of products and services. 

For more information about National Leave a Review Day, please visit here.

About Reputation

Reputation is the only platform that empowers companies to fulfill their brand promise by measuring, managing, and scaling their reputation performance in real-time, everywhere. Functioning as a business’ eyes and ears in the spaces where customers talk, post, review, and recommend, Reputation AI-powered product stack analyzes vast amounts of public and private feedback data to uncover predictive insights for companies to act on, and improve their online reputations. Visit reputation.com to learn more.

Media Contacts

Colette McLaughlin, Senior Manager, Global Communications

cmclaughlin@reputation.com