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Social Posting & Metrics: Discover How to Post to Social Pages and Measure Success
Cassie Sneed Director, Global Customer Marketing
Kasey Kershner Customer Training Manager
Exercise 1: Post to Social Publish Calendar
20 STEPS
1. Let’s learn how to make a social media post from Reputation’s Social Publish. To begin, hover over Publish in the left-hand navigation menu.
2. Click Calendar.
3. In the upper right-hand corner, click the green box to make a New Post.
4. In this view, click into the top dropdown menu to select the social platforms you wish to post from.
5. We already selected Facebook and Google Business Profile. Click Instagram to add to the sources we want to post to.
6. Next, we’re going to choose an image to post. Click Gallery to view your business’s pre-approved image options.
7. Click Add.
8. After selecting our image, click Validation to ensure the post meets all media requirements.
9. Looks like our post requires a caption in order to publish to Google Business Profile. Let’s add one in.
10. Click into the textbox.
11. Type Book an appointment for your kiddo today!
Note: You may also add emojis or hashtags by clicking the appropriate icons below.
12. Now that our post meets the requirements for all sources, let’s see how it looks. Click Previews.
13. This is how our post will appear on Facebook.
14. The last step is to schedule our post. Click the Calendar icon.
15. In this view, we can monitor what days and times we get the most engagement on our posts.
16. Click the calendar to schedule the post on January 26, 2024.
17. We adjusted the time we want to publish our post on the 26th based on the engagement metrics shown on the right.
18. Click the X to return to the post details.
19. Click Schedule Post
20. Returning to the calendar view, we can confirm that our post has been scheduled. That’s it! You have successfully navigated social posting from Reputation’s Social Publish Calendar tool.
Here’s an interactive tutorial
** Best experienced in Full Screen (click the icon in the top right corner before you begin) **
1. Let’s learn how to monitor engagement and interact on recent posts. Hover over Publish in the left-hand menu.
2. Click Recent Posts.
3. Click anywhere in this recent Facebook post to view more post and engagement details.
4. By pulling up an individual post, you will be able to view the comments and interact. Click Like to engage with the post on Facebook.
5. Next, we are going to respond to a comment in the platform. Click Reply.
6. Click into the textbox to respond to Danielle’s comment on our Facebook post.
7. Type Happy new year! We look forward to seeing you soon.
8. Click Send.
9. Click the X to return to Recent Posts.
10. You may also respond to social media messages and responses within Inbox. From the platform’s left navigation menu, click Inbox.
11. Inbox defaults to Unread Conversations. Since we already responded to the Facebook comment, click the Unread Conversations dropdown to change the filter.
12. Click All.
13. Now we can see all read and unread conversations in the Inbox menu, including comments on social media posts. Click into Danielle’s comment thread.
14. Click 1 Reply.
15. Now we can view and continue this post’s entire conversation in either Social Publish or Inbox.
That’s it! You have successfully interacted with your Facebook post’s engagements.
Here’s an interactive tutorial
** Best experienced in Full Screen (click the icon in the top right corner before you begin) **
