Lunch & Learn: Social Posting & Metrics

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Each month, Reputation hosts a virtual, live training session focused on one platform solution. Learn about best practices for managing your Reputation program from our experienced trainers through hands-on practice and live Q&A.

REPUTATION Lunch N Learn Series

Social Posting & Metrics: Discover How to Post to Social Pages and Measure Success

Cassie Sneed
Sr. Manager of Customer Marketing

Kasey Kershner
Customer Training Manager

Exercise 1: Post to Social Publish Calendar

20 STEPS

1. Let’s learn how to make a social media post from Reputation’s Social Publish. To begin, hover over Publish in the left-hand navigation menu.

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2. Click Calendar.

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3. In the upper right-hand corner, click the green box to make a New Post.

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4. In this view, click into the top dropdown menu to select the social platforms you wish to post from.

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5. We already selected Facebook and Google Business Profile. Click Instagram to add to the sources we want to post to.

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6. Next, we’re going to choose an image to post. Click Gallery to view your business’s pre-approved image options.

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7. Click Add.

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8. After selecting our image, click Validation to ensure the post meets all media requirements.

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9. Looks like our post requires a caption in order to publish to Google Business Profile. Let’s add one in.

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10. Click into the textbox.

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11. Type Book an appointment for your kiddo today!

Note: You may also add emojis or hashtags by clicking the appropriate icons below.

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12. Now that our post meets the requirements for all sources, let’s see how it looks. Click Previews.

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13. This is how our post will appear on Facebook.

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14. The last step is to schedule our post. Click the Calendar icon.

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15. In this view, we can monitor what days and times we get the most engagement on our posts.

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16. Click the calendar to schedule the post on January 26, 2024.

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17. We adjusted the time we want to publish our post on the 26th based on the engagement metrics shown on the right.

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18. Click the X to return to the post details.

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19. Click Schedule Post

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20. Returning to the calendar view, we can confirm that our post has been scheduled. That’s it! You have successfully navigated social posting from Reputation’s Social Publish Calendar tool.

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Here’s an interactive tutorial

** Best experienced in Full Screen (click the icon in the top right corner before you begin) **

https://www.iorad.com/player/2315708/Lunch-N-Learn–Post-to-Social-Publish-Calendar

Exercise 2: Interact with Posts

15 STEPS

1. Let’s learn how to monitor engagement and interact on recent posts. Hover over Publish in the left-hand menu.

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2. Click Recent Posts.

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3. Click anywhere in this recent Facebook post to view more post and engagement details.

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4. By pulling up an individual post, you will be able to view the comments and interact. Click Like to engage with the post on Facebook.

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5. Next, we are going to respond to a comment in the platform. Click Reply.

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6. Click into the textbox to respond to Danielle’s comment on our Facebook post.

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7. Type Happy new year! We look forward to seeing you soon.

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8. Click Send.

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9. Click the X to return to Recent Posts.

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10. You may also respond to social media messages and responses within Inbox. From the platform’s left navigation menu, click Inbox.

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11. Inbox defaults to Unread Conversations. Since we already responded to the Facebook comment, click the Unread Conversations dropdown to change the filter.

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12. Click All.

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13. Now we can see all read and unread conversations in the Inbox menu, including comments on social media posts. Click into Danielle’s comment thread.

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14. Click 1 Reply.

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15. Now we can view and continue this post’s entire conversation in either Social Publish or Inbox.

That’s it! You have successfully interacted with your Facebook post’s engagements.

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Here’s an interactive tutorial

** Best experienced in Full Screen (click the icon in the top right corner before you begin) **

https://www.iorad.com/player/2315762/Lunch-N-Learn–Interact-with-Recent-Posts

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