Lunch & Learn: Social Posting & Metrics

Welcome to Reputation Lunch N Learn Training!

Each month, Reputation hosts a virtual, live training session focused on one platform solution. Learn about best practices for managing your Reputation program from our experienced trainers through hands-on practice and live Q&A.

REPUTATION Lunch N Learn Series

Social Posting & Metrics: Discover How to Post to Social Pages and Measure Success

Cassie Sneed
Sr. Manager of Customer Marketing

Kasey Kershner
Customer Training Manager

Exercise 1: Building a Create a Post


1. Let’s schedule a post on Facebook and Instagram for next month. Click Create New

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2. Click Social Post

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3. First, we’ll select where to publish our post to. Click Facebook

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4. Click Instagram

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5. Since we only manage one location, it’s pre-populated in the Select Locations section.

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6. Next, we’ll compose our post. Type your post idea in the box.

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7. Now let’s add an image to our post. Click Select from Asset Library

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8. Since our post is about children’s eye heath, let’s use the image of the baby in sunglasses. Click the circle to select this image.

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9. Click Add

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10. On the right, we can preview our post for Facebook. Looks good!

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11. We can also preview our Instagram post. Since different sources have different requirements, it’s best practice to preview your posts before publishing.

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12. Since August is Children’s Eye Health and Safety Month, let’s schedule this post to publish later. Click the arrow next to Publish Now.

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13. Click Publish Later

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14. Click the publish date to change it.

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15. Click Next Month (>)

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16. Click Wednesday, August 3rd, 2022

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17. Click Save

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18. We can see our publish date updated to August 3rd. Now click Publish Later

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19. Review the publishing details and click Done

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20. To view the post on our Calendar, click the arrow (>) to view August’s posts.

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21. Here’s the post we just made! You can click in to view details and make edits prior to the publishing date.

That’s it! You’ve completed this walkthrough.

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Here’s an interactive tutorial

** Best experienced in Full Screen (click the icon in the top right corner before you begin) **–Create-a-Post

Exercise 2: Exploring Social Metrics


1. Let’s explore metrics for our social posts. From the Social Suite menu, click Metrics

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2. Toggle between the different social sites at the top of the page to view metrics by source.

We’ll stick with Facebook.

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3. In the Posts chart, you can see how many posts were made each day. Let’s zoom in on the end of May, beginning of June section.

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4. Draw a square to zoom in on the highlighted section. Click your mouse and drag and drop a box over the highlighted section.

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4b. Drop

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5. Let’s explore the posts on June 9th. Click June 9th.

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6. Let’s sort our posts. Click Sort By

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7. Posts can be sorted by Reach, Shares, Likes, Comments, Clicks, and Engaged. Click Reach

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8. Here we can see specific metrics for our our post.

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9. Click Locations to view metrics broken out by location.

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10. We only have one location, but if you published this post to multiple locations, you would see metrics for each location here.

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11. Understanding which types of posts perform well with your social audience is helpful when planning your social media strategy, which could be different across each source.

That’s it! You’ve completed this walkthrough.

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Here’s an interactive tutorial

** Best experienced in Full Screen (click the icon in the top right corner before you begin) **–Exploring-Social-Metrics

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