The success of an automotive retailer’s business has always been contingent on company values and rapport within the local community. With the rise of social media, businesses encounter new challenges in marketing as reputation moves away from the business’s self-crafted image and instead to a feedback-economy that depends upon consumer reviews on platforms like Google, Yelp, and Twitter.
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by Michael Fertik, Founder of Reputation.com
It’s easy to point fingers when something’s not going well. Take, for example, negative customer feedback about a product or service.
Reputation.com, provider of the first and only complete cloud-based enterprise reputation and customer experience management platform, released findings of a preliminary analysis of Automotive OEM brands, dealer groups and 25,000+ dealerships across the U.S., Canada and Europe in its 2020 Automotive Reputation Report.
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The first email Jeff Dyke, president of Sonic Automotive Inc., opens every morning is a message containing the latest online reviews from Sonic’s customers. Dyke said he and Sonic CEO David Smith wake each day eager to assess the public dealership group’s results as compiled by Reputation.com.
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Having joined Reputation.com as its CEO in 2018, longtime tech industry executive Joe Fuca is aiming to take the Redwood City-based company beyond the $100 million-annual revenue threshold. The closely held company, which was founded in 2006 and employs about 450 people, has made its biggest mark in the automotive and healthcare industries and is looking to broaden its scope in areas such as retail and hospitality.
Read more In today’s feedback economy, it’s essential to tune in to what customers are saying about your brand online and respond appropriately. In this video, Reputation.com’s managing director, EMEA, Anthony Gaskell, talks to Business Reporter’s Alastair Greener about the ever-growing importance of ORM to multi-site brands.
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