What is the Rich Snippet?
…and Why You Should Make Sure it’s Accurate.
The rich snippet is the colorful row of information that sits between the URL and the meta description in search results. It displays supplemental information about your business that can include your star rating, reviews, pricing, product details, and even recipe information.
Consumers may do one of three things:
- Click to your website
Does the link take them to the most relevant section based on their inquiry?
- Call you
Is your phone number correct on your location’s business listing?
- Get directions
Is your address correct? What about your hours of business?
This combination of elements — your reputation as expressed quantitatively in search results, and qualitatively in the accuracy and relevance of information returned to the user — can dramatically impact your business outcomes. And unlike many other aspects of the buyer’s journey, this is entirely within your control.