UGC & How Google Rates?
Every user-generated review is treated by Google as new, relevant content and is a critical factor in Google’s search ranking algorithm.
But unlike an editorial calendar or content strategy, companies can’t plan for what people will post about them online. This underscores the need for companies to actively engage in online conversations, ensuring that the content out there contributes positively to their brand image.
Gain or Lose Customers in Micro-Moments.
In 2016, Google coined the term “real-time, intent-driven micro-moments” to describe those split-second decisions to search for something online. Consumers grab their phones and type in or speak a search term because they want to know something, go somewhere, buy something or do something — right now.
These are the moments during which brands must now battle it out for consumers’ attention and dollars.
Be found at key micro-moments across the customer journey when customers want to:
- Know – 66% of smartphone users turn to their phones to learn more about something they saw in an ad.
- Go – 2X “Near me” searches have grown 2X (between 2017 and 2018).
- Do – 70% of searches related to “how-to” on YouTube are growing 70% year-over-year.
- Buy – 82% of smartphone users consult their phones while in a store. Mobile assists in purchases across channels.