The 2021 Automotive Reputation Report

The past year in the automotive industry has been a whirlwind. After the pandemic cast a huge cloud over the future of automotive in 2020, the industry took off for the first half of 2021. Then, it began to stall as surging demand sent sales skyrocketing. A global chip shortage ensured that prices of new and used cars soared. During this time, how did car shoppers feel about their experience, and which dealers did the best job meeting their needs? Our 2021 Automotive Reputation Report provides answers.

Auto Report & Key Insights Overview


  • An exclusive ranking of the top dealerships and brands across the U.S., Canada and Europe using our proprietary Reputation Score.
  • How the inventory shortage is affecting shopper sentiment.
  • The number one factor influencing positive and negative dealer reviews.
  • How dealerships can improve sales volume by managing their online reputations.

We Analyzed


automotive dealerships and their affiliated brands in the United States and Canada.


automotive dealerships and brands in Europe.

5 Million

customer-generated ratings and reviews

We are thrilled with the dedication of our Honda dealers for creating an enhanced customer experience during the past year that resulted in a big leap up the industry rankings. The tools that the Reputation platform provides have positively impacted Honda dealers while creating an even better shopping experience for our Honda customers.”

Jessika Laudermilk , Honda Marketing- Developer

Unlock the insights in the full report

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