The Power of Social Listening
Stryker partnered with Reputation Listen to:
- Generate a more targeted prospect list to increase sales’ close rate.
- Understand the true impact of their marketing techniques and make agile decisions in real-time.
- Stay ahead of their competition by watching key trends in their market.
Watch Stryker’s Anna Davis, Senior Global Marketing Associate, at Reputation’s Transform’21 to gain insight into how Reputation Listen enables the Stryker brand to make strategic improvements across their customer experience and enhance Stryker’s online influence.
Custom Dashboards including tracking physicians activity, reach, and influence.
5 Competitive monitors capture industry intel and identify potential customers.
At the start of Stryker and Reputation’s journey, our initial goals were to centralize data and gain valuable industry insight. We strove to identify which physicians to engage with offline based on their online presence. With Reputation Listen, we are able to measure the true social impact of product launches and digital campaigns. These learnings highlight which social strategies resonate and drive engagement. Overall, this allows Stryker to analyze how social post interaction affects market share and sales.
Stryker's Leadership on Reputation's Impact...
“Every marketing decision we make has been powered by Reputation’s social listening platform.”