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Image for Nextdoor emerges as a location marketing destination

Nextdoor emerges as a location marketing destination

by Adam Dorfman, Director of Product at Reputation.com Claiming pages and managing your reputation with customer ratings and reviews on this hyperlocal platform calls for a closer look from local business.
Image for Why Businesses Will Benefit from the Location Marketing Roll-Up

Why Businesses Will Benefit from the Location Marketing Roll-Up

The great location marketing roll-up is in full swing. In recent months, we’ve seen a flurry of merger/acquisition activity from location marketing vendors (including mine) across North America. Significant M&A activity has ranged from Snapchat’s acquisition of Placed to Gannett/ReachLocal acquiring SweetIQ. The location marketing roll-up is more than a story of vendors increasing scale. It’s a sign of the location-marketing sector becoming more valuable to businesses.

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