Getting into Google’s local 3-pack — the three map dots in a local search result — depends on several factors, one of which is your business listings. Any variations in how your name, address and phone number appears can be penalized by Google, affecting your ranking.

To prevent this, make sure your Google My Business listings are claimed and optimized. Your business name, address and phone number for each location must be correct and match what you have on your website.

Not only will accurate, consistent business listings improve your rankings, they’ll ensure a better customer experience when a consumer decides to visit your location.

For more information on capturing “Near Me” search traffic, read this post.