How to Get Started with Social Listening

Brynne Ramella

Social listening is a deliberate process of measuring, analyzing, and understanding customer sentiment outside of regular surveys and conversations. This kind of feedback data is unsolicited and can heavily influence potential customers, dissuade them from your brand, or even have the potential to go wild.

Most importantly, you can turn those online conversations into actionable data that drives business strategies and improves your customer’s experience and bottom line. Needless to say, social media listening is an undeniably valuable tool to your business — here’s how you can get started. 

Related: The Complete Guide to Social Listening

Download our Quick Tips Sheet on Getting Started with Social Listening

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