What GMB Data Tells Us
- GMB conversions are rising for several industries, including automotive, healthcare and storage. In fact, for a number of industries — automotive, property management, retail and storage — conversions have begun surpassing pre-COVID-19 levels. We continue to see people clicking more on GMB listings to call a business, drive to its storefront or visit its website. A rise in conversions tells us people are actively looking for businesses to patronize, both online and offline.
As the brick-and-mortar retail industry opens up in fits and starts, people are indeed shopping; according to the U.S. Commerce Department, retail sales for June exceeded expectations (rising 7.5% versus 5.2% expected).
Google reviews continue to return. As I discussed in a June 16 post, reviews were trending upward and approaching pre-COVID-19 levels. We’ve seen an incredible resurgence of healthcare reviews, too, as discussed in this blog post by my colleague Adam Dorfman, “Reviews Are Coming Back to Healthcare.”
|Industry (U.S.)||Google reviews –
Last 28 Days v. Pre-COVID-19
|Moving & Storage||77%|
|Restaurants (Fast Food)||63%|
|Travel & Hospitality||56%|
What You Should Do
- Make sure you respond to reviews. Doing so demonstrates your commitment to your customers – and also boosts your visibility on Google.
- As some U.S. states look at shutting down businesses again amid a resurgence of COVID-19 cases, it’s important for you to keep your GMB listings up to date on the status of both your online and brick-and-mortar operations.
I’ll continue to share insights based on data-rich insights created by the Reputation.com Data Science team. I welcome your questions and comments here on LinkedIn.