From Our CEO: What Our New Funding Means to Me

January 25, 2022

Today is an exciting day at Reputation. Today we announce our largest funding round of $150 million with Marlin Equity Partners, a global investment firm with over $8.1 billion of capital under management. 

Reputation’s growth is a testament to our customers and teams

When I reflect upon Reputation’s recent achievements, which include surpassing the $100M annual run-rate marker, I am overwhelmingly grateful for our customers who believe in our products and see the value we deliver to their business. Without their support, we would not have reached the pinnacle of enterprise software recognition by being included as a top vendor of choice in customer feedback management, the voice of the customer programs, and social media management

I am so proud of the team here at Reputation and humbled by their unfailing commitment to our customers. Every day, our employees push the “innovation envelope” and endeavor to solve the eternal CX dilemma of how best to connect companies to their communities. This funding signifies the faith our new investors have in us and our ability to facilitate lifelong bonds between brands and their customers. What we have built here is nothing short of outstanding. From our talented employees to our growing roster of blue-chip customers, everyone has played a critical role in our success and I’m excited about the direction in which we are headed next.

The team at Reputation has helped shape the response to some of the most critical issues of our time – from the Covid-19 pandemic response to the public debate over world-class athletes’ mental health and well-being at the Summer Olympics. Last year, we added our Crisis Management Support toolkit for healthcare providers to better show their patients’ currently available services and locations. We rolled out an innovative mapping tool to help our healthcare customers disseminate critical real-time information to all consumers during a public health crisis. That is the power of the Reputation platform; it has the opportunity to put every consumer at the heart of decisions made in corporate boardrooms – at home and across the globe. 

As part of our journey to become a leader in customer experience, we also created the Reputation Score, which has become a North Star metric for many of our customers tracking customer satisfaction. Greystar, the largest Property Management company in the world, just made Reputation Score the number one metric to measure customer satisfaction. In the Auto industry, it has become a critical metric in order to judge effectiveness, with AutoNation including its Reputation Score in its latest commercial.

Where we’ve come from and where we’re going

Reputation has undergone significant changes in recent years; we focused on building out a world-class Global Support team and delivering modern solutions to the innovation-starved Customer Experience market. In just the past twelve months, we have rebranded the business to reflect its evolution in the Customer Experience space, acquired social listening leader Nuvi to bolster our social suite offering, and worked hard to gain the recognition we deserve in multiple industry analyst reports (Forrester, Gartner, and G2). The investment from Marlin Equity Partners indicates that Reputation’s growth has not only been impressive but will continue to meet and exceed expectations. 

Furthermore, this investment will be used to help our exceptional teams scale the business and deliver even more value to our organization, customers, and partners. We anticipate using this round of investment to drive further strategic product enhancements, expand upon our partner ecosystem, and fuel our global expansion plans. 

Stay tuned for the next phase of Reputation’s rise in dominance within the customer experience space! 



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