Lunch & Learn: Social Listening

Welcome to Reputation Lunch N Learn Training!

Each month, Reputation hosts a virtual, live training session focused on one platform solution. Learn about best practices for managing your Reputation program from our experienced trainers through hands-on practice and live Q&A.

REPUTATION Lunch N Learn Series

Social Listening: Explore Social Listening Strategies and Best Practices

Cassie Sneed
Sr. Manager of Customer Marketing

Kasey Kershner
Customer Training Manager

Exercise 1: Building a Listening Monitor​

24 STEPS

1. Let’s create a monitor for the Reputation brand!

From the left navigation bar, click Listening

Step 1 image

2. Now we’re being redirected to the Listening solution.

Step 2 image

3. Click Create Monitor

Step 3 image

4. Let’s choose what type of monitor to create. Click Your Brand

Step 4 image

5. Let’s give our monitor a name. Click Monitor Name…

Step 5 image

6. Type Reputation Brand then click enter to proceed.

Step 6 image

7. Let’s create our first rule! Include words, phrases, hashtags, or Twitter profiles that someone might use when referring to your brand.

Type #reputationmatters then click enter to proceed.

Step 7 image

8. Click the checkmark to complete your rule.

Step 8 image

9. Click AND to add additional rules.

Step 9 image

10. Let’s add a rule about language. Click Words to change the rule type.

Step 10 image

11. Click Languages

Step 11 image

12. Select English

Step 12 image

13. Click the checkmark to complete your rule.

Step 13 image

14. Click AND to add another rule to our rule group.

Step 14 image

15. Since we have over 850,000 mentions per month, we need to narrow our monitor’s focus. Click Include posts with

Step 15 image

16. Now click Exclude posts with — this allows us to exclude mentions from our monitor that contain irrelevant keywords, phrases, hashtags, or Twitter profiles.

Step 16 image

17. Since she’s super famous and has an album called Reputation, let’s exclude Taylor Swift.

Type Taylor Swift then click enter to proceed.

Step 17 image

18. Click the checkmark to complete your rule.

Step 18 image

19. Click AND to add one more rule to this group.

Step 19 image

20. We added #CX and #customerexperience to narrow the focus of this monitor to one of Reputation’s areas of expertise.

Step 20 image

21. Review the monitor preview on the right to see sample mentions per month based on your current rules.

Step 21 image

22. At the top of the page, click Save

Step 22 image

23. Review the preview of your monitor and click Save to complete the creation process.

Step 23 image

24. Looks like our monitor was saved successfully!

That’s it! You’ve completed this walkthrough.

Step 24 image

Here’s an interactive tutorial

** Best experienced in Full Screen (click the icon in the top right corner before you begin) **

https://www.iorad.com/player/2008827/Office-Hours-Training-Series–Building-a-Listening-Monitor

Exercise 2: Exploring Visualizations

19 STEPS

1. Let’s explore different visualizations we can create from our monitors.

From the Listen tab, click Explore

Step 1 image

2. Let’s select the monitor we created earlier in this session. Click BDP Grand Canyon to change our monitor.

Step 2 image

3. Click Reputation Brand

Step 3 image

4. Change the time range pulling into your visualization using the filter at the top of the page.

Click Last 12 Hours

Step 4 image

5. Let’s open up our range. Click Last 7 Days

Step 5 image

6. Right now, we are looking at our mentions in a feed. We can see a few sample mentions that matched the criteria for this monitor.

Click Mentions Feed to select a different visualization.

Step 6 image

7. Click Line

Step 7 image

8. The line graph indicates the inflow of mentions over time for your chosen monitor. You can add multiple monitors and compare their line graphs.

Step 8 image

9. Let’s look at one more popular visualization option. Click Line

Step 9 image

10. Click Bubble Stream

Step 10 image

11. The bubble stream illustrates the relative reach of the mentions analyzed across a timeline.

Step 11 image

12. Remember, these charts are interactive! Let’s click the largest bubble to see which mention has the largest influencer score.

Step 12 image

13. Here we see this post from Growth Hackers includes “Reputation” and our customer experience hashtag from our monitor rules. This mention has the largest influencer score at 66.

Step 13 image

14. Let’s add this visualization to an existing dashboard. Click Add to Dashboard

Step 14 image

15. Click the search box to find our Reputation Brand dashboard.

Step 15 image

16. There it is! Click the green plus to select the Reputation Brand dashboard.

Step 16 image

17. Click Add

Step 17 image

18. Now where can I find this dashboard? From the Listen tab, click Dashboards

Step 18 image

19. Here it is along with our other saved dashboards.

That’s it! You’ve completed this walkthrough!

Step 19 image

Here’s an interactive tutorial

** Best experienced in Full Screen (click the icon in the top right corner before you begin) **

https://www.iorad.com/player/2009021/App-Nuvi—How-to-untitled-task-name

Thanks for joining us!

Want to learn more? Sign Up for Rep Academy Today

Join us at Reputation Rockstars to Stay Engaged with our Community (and Get Great Prizes and Swag)

Tell Us What You Think About the Training

See the Lunch N Learn about Social Posting & Metrics.

Get a Demo

Please submit the form below to schedule a custom demo.