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The only way financial services leaders can keep up with startups is by improving their CX — we'll break down how to do that in this tips sheet.
Online reputation management presents a huge opportunity for mortgage lenders as they seek to adapt to a digital-first world. Check out this article to learn how the industry is evolving and why reputation management matters more than ever.
How local businesses operate has changed. Online marketing has reduced traction once enjoyed by traditional efforts. This makes it necessary for financial services firms to rethink customer acquisition and retention to build trust at the local level. One way to build trust is by employing smart marketing techniques. Results from the 2018 Edelman Trust Barometer […]
Today’s banks understand that they need buy-in from the Millennial generation to survive, but accomplishing this can be a challenge. Even though Millennials need the financial support and services that banks offer, this generation generally has an aversion to big banks, and just 27% have sought professional financial advice in the past five years. The […]
The 2019 Retail Banking Report by Reputation.com is out, and it highlights several key opportunities for banks. Banks face many challenges today, though they have worked hard to improve customer experience in recent years. The good news is, for every challenge, online reputation management offers a helpful solution. Here are six key takeaways from the […]
About Reputation.com Reputation.com helps large financial services organizations monitor and improve their reputation — online and onsite. Reputation Score is an indispensable index of how a business is found, chosen and experienced. Contact Us
Executive Summary The Current State of Affairs Ben Franklin once said, “It takes many good deeds to build a good reputation, and only one bad one to lose it.” Franklin’s quote is apropos to today’s situation with brands and online reviews. Consider this: Eighty-six percent of consumers read reviews of local businesses, and 57 percent […]
Recent data shows that Millennial consumers are showing less loyalty to their banks. That’s why it’s essential for financial services companies to focus on the customer experience to remain competitive. Financial institutions build their business on established reputations that have been carefully developed over many years. But the digital age has ushered in an environment […]
Learn how to maximise your brand’s reputation —online and onsite — and take action to elevatethe customer experience. Contents Who is this guide for? Online reputation management (ORM) is the practice of engaging with the community of people who use a search engine to find you, rate and review your company, comment on your social […]
Few industries depend as heavily on reputation as financial services. Reputation management in finance increasingly relies on customer reviews rather than word of mouth, but this presents some outstanding opportunities. Online reputation management (ORM) encompasses practices that help financial services providers be discovered, chosen and committed to over the long term. ORM is important in the financial services industry […]
Recent research from Marqeta shows that Millennial consumers are less brand-loyal to their banks than Baby Boomer consumers. There are several reasons for this. They include the rise in new financial technologies and the ubiquitous nature of smartphones. However, it highlights the importance of ensuring that you have strong brand loyalty in order to stand […]
Digital marketing strategy may not be a term frequently uttered around the boardroom at your financial services firm. But it should be. Research shows 88% of consumers trust online recommendations when choosing a business — and if you think that refers only to restaurants and hotels, you’re dead wrong. According to Google, consumers no longer […]