Introducing Daniel Paulino: Reputation’s New VP of Real Estate
Daniel Paulino
I’m thrilled to join Reputation as Vice President of Real Estate. For over two decades, I’ve worked at the intersection of marketing, technology, and innovation—helping brands deliver more personalized, connected, and impactful experiences.
Today, we’re entering a new era. AI is changing how people find, evaluate, and choose brands, and it demands a new playbook. That’s exactly what excites me about joining Reputation.
Why I Joined Reputation
When I began exploring the next chapter of my career, I knew I wanted to make a broader impact—not just within one company, but across the entire property management industry. I’ve seen how hard operators work to deliver exceptional service, often without the tools or insights they need to succeed at scale. I wanted to help change that.
During my time at Bozzuto—widely recognized as one of the industry’s leaders in reputation management—my team partnered closely with Reputation. I saw firsthand the impact their platform can have when used strategically and consistently. That experience gave me a deep appreciation for the power of reputation intelligence to drive performance, build trust, and strengthen operations from the ground up.
At its core, this industry is about people—earning trust, building community, and creating experiences that feel human. But that journey now begins online, where your reputation often shapes a prospect’s decision before they ever schedule a tour.
That’s why I joined Reputation. I believe the companies that win in this new era won’t just be operationally strong—they’ll be discoverable, trusted, and deeply connected to the people they serve. I want to help more operators master that shift—by equipping their teams with the insight, technology, and strategy to thrive in a reputation-first world.
The Platform Powering Smarter Property Management
Reputation empowers on-site, regional, and corporate teams with the insights they need across the entire resident journey. By turning reviews, surveys, and social feedback into actionable intelligence, we help companies understand what residents want, where they’re falling short, and how to take action that builds loyalty and improves performance.
With over 2 million multifamily units on our platform—including from brands like Greystar, Bozzuto, and Thrive Communities—and thousands of businesses across industries like healthcare, automotive, and retail, we bring the scale, intelligence, and context needed to help operators thrive in the age of AI and digital brand storytelling
And we do it in a way that’s both scalable and deeply human—supporting your teams, amplifying what makes your communities special, and empowering you to lead with trust in every interaction.
The AI Age of Discovery
People aren’t just Googling anymore. They’re turning to AI chatbots and agents to ask questions like “What’s the best apartment near me?”
In this new world, you no longer own your brand story—your customers do, and AI is putting it on full display.
AI doesn’t just crawl your site. It synthesizes reviews, social sentiment, photos, forums, and third-party sources to form a rich, lasting perception of your brand. Whether you like it or not, AI is writing your reputation.
And that’s why AI discoverability isn’t optional—it’s mission-critical.
What I’m Focused On
In the months ahead, I’ll be partnering closely with our customers, product teams, and industry leaders to:
- Turn reviews and feedback into competitive advantage—boosting occupancy, retention, and satisfaction
- Embed generative AI into everyday workflows, helping teams respond faster and work smarter
- Redefine brand storytelling for the AI age, so your communities aren’t just found—they’re recommended and chosen
- Fuel innovation and connection through partnerships that put property management front and center
A Call to Connect
To our existing customers: thank you. Your ambition, ideas, and feedback make this work meaningful—and I’m excited to help you keep pushing the industry forward.
And if you’re exploring what’s next—whether you’re rethinking your tech stack, curious about AI, or just want a fresh perspective on your current approach—I’d love to connect.
Let’s build the next generation of customer experience. One that’s authentic, intelligent, and deeply human.
— Daniel
