I’m thrilled to introduce myself as the new Head of Automotive here at Reputation. With deep roots in the industry and a passion for driving innovation, I’m excited to connect with our customers and partners, and share a bit about why I’ve joined, what I’m seeing in the market, and where we’re headed next.

After more than two decades in automotive–starting at my family’s Ford dealership and spanning roles across retail, OEMs, and emerging tech–one truth has always stayed with me: trust is the engine of this industry. It fuels relationships between customers and brands, between dealers and OEMs, and between teams working toward shared goals.

That’s why I’m excited to join Reputation as Head of Automotive. From FordDirect to LotLinx, and most recently leading global efforts as CRO of Overseas Military Sales Group, I’ve seen firsthand how fast our industry evolves and how essential it is to stay connected to the voice of the customer at every turn.

I’m honored to join the team at Reputation, a company I’ve long admired for its commitment to helping automotive brands harness the power of customer feedback. In an industry where experience drives loyalty and perception drives purchase, our mission is simple: to help OEMs and dealers listen better, respond faster, and turn insight into action. I look forward to building on that foundation.

The Road Ahead: What I’m Seeing in Automotive 

The automotive industry is navigating one of its most dynamic chapters yet. From shifting consumer expectations and economic uncertainty to the rapid emergence of EVs, digital retail, and AI-driven tools, the ground beneath us is constantly moving.

What hasn’t changed is the importance of experience. Buyers still want transparency, responsiveness, and confidence at every step, from online research to service bay. But how they define a great experience is evolving, and it’s increasingly shaped by what they read online and how brands engage in real time.

At Reputation, we see this shift every day through the lens of data. Customer reviews, survey responses, social commentary, and listing accuracy all influence brand perception and business performance. And for auto brands, those signals are strategic inputs that inform how to grow, where to improve, and what matters most to customers right now.

My mission is to ensure we stay in lockstep with these changes. That means continuing to innovate, listen to our dealer and OEM partners, and deliver tools that help you lead.

How Reputation Supports Auto Today

As customer expectations evolve, so must the tools and strategies we use to meet them. That’s why Reputation is doubling down on delivering actionable intelligence, operational simplicity, and measurable impact for automotive partners.

We’re focused on three key priorities:

1. Making feedback data more usable: From review sentiment to survey results, we’re helping dealers and OEMs unify fragmented signals into clear, decision-ready insights that everyone–from the showroom to the C-suite–can act on.
   
2. Enabling AI-powered speed and precision: With the launch of our AI-powered Reputation Intelligence Suite for Auto, we’re making it easier to surface emerging issues, prioritize actions, and respond at scale, without losing the human touch or sacrificing brand voice.
   
3. Driving real business outcomes: Whether it’s increased review volume, faster response times, improved star ratings, or better local SEO, we’re focused on connecting reputation signals to the KPIs that matter most–leads, sales, retention, and loyalty.
   

Reputation has always been more than a software provider. We’re a partner in your growth–and we’re constantly evolving to make sure our platform works harder and smarter for you.

What’s Coming Next

Our platform–spanning Reviews, Listings, Surveys, Social, and Insights–continues to evolve with new innovations like item-level feedback, Voice of Brand, and competitive intelligence powered by AI. Together, they give auto brands the visibility, clarity, and agility to stay ahead in a fast-moving market.

As the auto landscape grows more complex, our focus is on helping you cut through that complexity with smarter tools, sharper insights, and a stronger connection to your customers.

We’re continuing to invest in the capabilities that matter most:

• Deeper data integrations that give you a fuller, real-time view of customer sentiment across reviews, surveys, social media, and third-party platforms.
• Faster, more intuitive insights delivered through AI-native feedback loops, so your teams can act sooner, with more confidence.
• AI-Powered Competitive intelligence at scale, so you can benchmark performance, spot gaps, and respond to shifts in your market before your competitors do.
• Tailored features and best practices built specifically for auto.

Whether it’s identifying service or warranty pain points, benchmarking locations, or improving service lane responsiveness, everything we’re building is designed to make your teams more competitive–and your customers more loyal. And rest assured, we’re just getting started.

A Call to Connect

If you’re already a Reputation customer, thank you. I’m here to listen, learn from your experiences, and ensure we’re delivering what you need to grow. And if you’re exploring ways to modernize your reputation strategy, I’d love to show you what’s possible.

Let’s connect–whether it’s on a call, at NADA or Digital Dealer, or through a personalised demo. I’m always up for a conversation about what’s working, what’s not, and how we can move forward–together.