Childbase Partnership
A Nursery Group Success Story
27
%
Increase in review volume on Daynurseries, and 104% on Google
13.3
%
Higher conversion rate to ‘clicks to directions’ via Online Listings
4.9
Star rating for Childbase across the group’s 45 locations
Overview
Childbase Partnership is an employee-owned provider of early years care and education, across their 45 UK sites. Founded in 1989, Childcase is on a mission to give children the best possible start in life.
Need
- Childbase wanted a platform that was easy to use, and could be managed both centrally, and at the local level across their 45 sites
- A scalable, modular platform
- The group needed a greater level of flexibility to help their nurseries drive up review volumes and handle feedback more efficiently
- Furthermore, the ability to consolidate their survey programme was a big draw
Decision
- The Reputation platform enables the internal teams at Childbase to centrally respond to reviews which is having a positive impact on their enquiry volumes
- By consolidating Marketing, Operations and HR into a single platform, it has broken down silos and created a common language around their customer and employee experience
- Childbase joined Reputation in August 2023, utilising Insights, Listings, Reviews, and Surveys
Outcomes
- Childbase generating reviews focused on priority sources: Daynurseries, Google, and Glassdoor
- Comparing the immediate 6-month period before and after platform rollout, Childbase saw a higher conversion rate % on all three core Listings focus areas
- Reputation has helped visualise customer and employee feedback and is used within company meetings at all levels across the organisation
- Reputation Score increased by 112-points, and sits 70-points above the sector’s industry average