420: How to Find and Use Reputation Data with Liz Carter, CMO at Reputation
From Marketing Today with Alan B. Hart:
On the show today, Alan and Liz talk about her life as a kid growing up in North Carolina, her path to becoming CMO at Reputation, and how the CMO role is evolving. We also discuss why it’s important for marketing to harness reputation data through a couple real-world examples and how understanding that data can drive M&A decisions as well as product and service changes…