Overview

Social media is an essential part of a successful marketing strategy. In fact, over 70% of consumers are likely to purchase an item based on social media referrals.^*

But managing it can be very resource-intensive. For enterprises with multiple locations, keeping up with comments, content and advertising outreach can be costly, inconsistency and inefficient.

^* SocialMediaToday

Challenge

This national retailer with hundreds of locations across 48 states wanted to have a strong online presence and keep its locations engaged with local buyers via social media. However, they:

• Had no Facebook pages for their locations
• Lacked internal resources to manage social outreach or advertising
• Were not generating leads or conversions from Facebook ads as expected
• Had very little website traffic

Solution

Reputation.com provides expert social media support to help businesses scale social media campaigns that are tailored to local communities.

Reputation.com provided:

• Content creation and publication of the company’s Facebook pages
• End-to-end community management — continuous monitoring, responding and moderation
• Actionable, engaging and efficient ad campaigns
• Ongoing optimization — campaign refinement leveraging advanced demographic and behavioral data

Results

Our approach helped this national retailer achieve impressive results in under a year:

• Grew Facebook page likes from zero to more than 3,000
• Reached over 15 million potential customers with highly targeted Facebook ads
• Prompted more than 545,000 click-throughs from social advertising
• Generated over 10,000 calls to their locations