A solid Online Reputation Management strategy is not one-size-fits-all. You have to tailor it to best suit the needs of your organization.

An important consideration is which social media and review sites to focus your attention on.

There are some services that emphasize the importance of keeping a close eye on every single industry-specific review site across the social web — but that strategy may not be a good use of your time, money or resources.

Nearly 80 percent of all searches are performed on the major sites: Google, Facebook, Yahoo and Bing. So, although you shouldn’t ignore industry-specific sites, it’s best to focus on monitoring — and getting reviews — on the sites that most people use.

The good news is there are ways to optimize your online presence so you rank higher on key sites and improve your chances of being discovered in local search, during those critical moments when consumers have a need.

Part 2 of our Online Reputation Management Starter series — “Which Online Review Sites Should I Monitor? —  takes a look at which sites provide the most bang for your buck, and outlines how you can get noticed and outrank your competition on major sites like Google and Facebook.

If you haven’t already, also check out Part 1: Getting Started with Online Reputation Management.