2023 Automotive Reputation Report
Reputation’s annual Automotive Report details how top auto brands and dealers leveraged customer feedback to increase business by as much as 10%!
We analyzed 5.5 million car buyers and service reviews to reveal insights into the evolving sentiment of auto consumers, the power of reviews to drive car sales, and what it takes to be a top dealership globally.
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And the leaders are…
Top U.S. Luxury Brands
| RANK | BRAND | REPSCORE |
|---|---|---|
| 1 | INFINITI | 743 |
| 2 | Lexus | 739 |
| 3 | BMW | 689 |
| 4 | Acura | 681 |
| 5 | Porsche | 676 |
Top U.K. Brands
| RANK | BRAND | REPSCORE |
|---|---|---|
| 1 | Dacia | 779 |
| 2 | Hyundai Motor Group UK | 765 |
| 3 | Renault Group | 731 |
| 4 | Kia | 727 |
| 5 | MG | 716 |
Top U.S. Dealerships
| RANK | BRAND | REPSCORE |
|---|---|---|
| 1 | INFINITI of Nashua | 962 |
| 2 | Porsche Southpoint | 961 |
| 3 | Madison Ford | 961 |
| 4 | Hendrick Lexus Charleston | 955 |
| 5 | BMW of Kansas City South | 953 |
What’s in the 2023 Automotive Reputation Report?
1. Rankings
Each year, hundreds of automotive brands, public and private dealer groups, and individual dealerships attract customers by promoting their rankings from our annual Automotive Report. Is your dealership ranked?
2. Key Findings
Our analysis of customer reviews uncovers buyer motivations and what it takes to be a top automotive dealer. Read the report to find out what percentage of car shoppers require at least a 4-star rating to consider a dealership.
3. Survey Says
The consumer survey listens to the all-important voice of the customer. Does your brand or dealership share the automotive industry’s top three strengths and weaknesses?
4. Industry Status
How has the automotive industry held up through high-interest rates, an uncertain economy, and inventory shortages? The data and answers might surprise you. Read the report to get our 30,000-foot view of the industry.
Higher Rep Score = More Revenue
The Automotive Report is based on Reputation Score, a single metric fueled by artificial intelligence that captures the sentiment of every conversation surrounding your business, down to the location level.
Dealerships who improved their Rep Score 150 points saw a 10% increase in car sales YoY.
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The Reputation Automotive Report as seen in…
I simply could not be more proud to see Mitsubishi Motors at the very top of the most influential customer satisfaction index in the auto industry.”
Mark Chaffin, Mitsubishi Motors North America CEO
The significance of Reputation Score as a pivotal benchmark for comprehending our online review visibility, customer feedback, and satisfaction at AutoNation cannot be overstated.”
Steve Kwak, AutoNation COO of Franchised Business.
Read The Report
Fill out the form to read the report.