Tip of the Week: Target Your Ad Spend for Maximum Impact
Reputation Staff Writer
![](https://reputation.com/wp-content/uploads/2018/02/tip-of-the-week-target-your-ad-spend-for-maximum-impact-teether.jpg)
So many social channels, so little budget. That’s why it’s essential to focus your efforts on the channels where your customers and advocates spend their time.
Facebook is a great place to start. The platform allows you to “boost” posts to the News Feeds of people who like your page, or choose a specific target audience to see your post. In this way, you can promote positive reviews and drive traffic to your site, and create a stronger sense of community among your advocates.
Read more about how to maximize the impact of your Facebook ads in this blog post.