Built for AI. Not Bolt-On AI.
Discovery starts on search, trust is built through customer reviews, and AI is reshaping what consumers see—your reputation is no longer a static reflection. It’s dynamic, distributed, and shaped in real time. Your reputation is no longer downstream from brand—it’s upstream from every AI-driven decision.
Aging platforms with ‘old-think’ trying to bolt-on AI will not deliver the agility, data depth, or business impact needed to drive growth in this next generation of customer engagement.
Vendors Say They Are AI-Powered, But If They Didn’t “Build For AI” From The Ground Up, It Will Cost You
There Are A Variety Of Approaches In The Market Today—
01
Sticker Slappers
They take old tools and slap AI labels on top. A surface-level approach designed to check the box—but not to move the needle. Clearly a bird-brained approach.
02
Bolt-On Buyers
They know their platform isn’t enough, so they buy or integrate another company’s AI engine. It’s smarter than sticker-slapping, but the parts never work as one.
03
Built-for-AI Platforms
From the infrastructure to the insight engine, everything should be designed and built from the ground up to work together, learn continuously, and scale with you.
Side-by-Side Comparison
|
|
Sticker Slappers
|
Bolt-On Buyers
|
Reputation:
Built-for-AI |
Why It Matters
|
|---|---|---|---|---|
| Insight Quality | Static dashboards | Limited learning | Deep semantic intelligence | Better decisions from richer, more accurate data |
| Accuracy & Adaptability | Often wrong | Needs manual retuning | Continuously tuned automatically | No worrying over whether or not you can trust the outputs |
| Personalization | One-size-fits-all | Basic segmentation | Per location, moment, and user | More relevant, higher-impact actions |
| Learning Ability | Doesn’t learn | Learns slowly | Learns from every signal | AI gets smarter every day you use it |
| Customer Understanding | Reactive only | Trends but misses nuance | Understands urgency, emotion, and context | You’re always one step ahead of the curve |
| Future Readiness | Outdated fast | Short-term fix | Evolves with AI | Protects your investment |
| Team Experience | Manual work | Disjointed tools | Seamless automation | Frees your people for higher-value work |
| Platform Stability | Fragile, duct-taped | Fragile integrations | Cohesive and observable end-to-end | Less downtime, fewer issues |
| Innovation Team | Outsourced/thin | Acquired | Full-time, in-house | Faster, more relevant innovation |
Use these questions to distinguish a Built-For AI platform from the Bolt-On imitations
On Brand Voice
The Vendor Claim:
“Our AI matches your brand voice.”
“Our AI matches your brand voice.”
Your Critical Question:
“How do you enforce my tone, alert me to drift, and allow me to adjust it myself instantly?”
“How do you enforce my tone, alert me to drift, and allow me to adjust it myself instantly?”
The AI-Native Answer:
“We provide real-time tonal tracking and alerts, with immediate, user-driven controls.”
“We provide real-time tonal tracking and alerts, with immediate, user-driven controls.”
On Industry Training
The Vendor Claim:
“Our AI is trained on your industry.”
“Our AI is trained on your industry.”
Your Critical Question:
“What specific domain data is ingested daily, and how do you provide direct attribution from those signals?”
“What specific domain data is ingested daily, and how do you provide direct attribution from those signals?”
The AI-Native Answer:
“We ingest domain-specific data daily and provide clear attribution to show its impact.”
“We ingest domain-specific data daily and provide clear attribution to show its impact.”
On Custom AI Agents
The Vendor Claim:
“You can build your own AI agent.”
“You can build your own AI agent.”
Your Critical Question:
“Is it trained on all my data—structured and unstructured—and what is the immediate, observable workflow when it’s wrong?”
“Is it trained on all my data—structured and unstructured—and what is the immediate, observable workflow when it’s wrong?”
The AI-Native Answer:
“Yes, it is trained on all your data, and you are alerted instantly with a simple workflow to make corrections.”
“Yes, it is trained on all your data, and you are alerted instantly with a simple workflow to make corrections.”
Legacy Systems Will Not Keep Up
Legacy platforms that store feedback in flat, rigid databases fail at recognizing patterns, relationships, or nuance. Trying to bolt-on AI to this outdated model results in limited insights, slow performance, and manual work.
We rebuilt with dynamic, relationship-aware, brain-like, AI-native models so our platform doesn’t just see signals; it understands and prioritizes them, identifying quality, urgency, and business context.
You Need A Platform
Rebuilt for the Demands of AI—The Advantages of AI.
You Need A Platform That Is…
Rebuilt for the Demands of AI—The Advantages of AI.
You Need A Platform That Is…
Built For AI.
Built For Insights.
Built For Outcomes.
Collect And Manage Feedback Across Every Step Of The Customer Journey
So you can start building your KPIs, benchmarks that you know will matter to your business.
Your Reputation Score Will Align Your Teams
They can track insights at all levels of the business: brand, location, Department, individual, and item-level —all in real-time.
Know How You’re Seen—
The Moment It Happens
Map & measure every step of the customer journey
with speed, clarity, and control in a modern experience.
with speed, clarity, and control in a modern experience.
See What’s Shifting—
Before It Becomes A Problem
When every review, post, and comment is tagged, linked, and understood with precision and intent.
Empower Every Team To Move Faster, Together
Have a single source of truth to boost productivity, brand consistency, and strategic focus.
Outpace Competitors With Smarter Insights
Make decisions based on localized to brand-wide (and even industry benchmarks) to get the signals they haven’t seen yet.
The New Rules of Reputation Management and How You Win
Discover how AI has changed the game, and lean how to stay ahead of your competitors.
Reputation Performance