2023 Automotive Reputation Report

Reputation’s annual Automotive Report details how top auto brands and dealers leveraged customer feedback to increase business by as much as 10%!

We analyzed 5.5 million car buyers and service reviews to reveal insights into the evolving sentiment of auto consumers, the power of reviews to drive car sales, and what it takes to be a top dealership globally.

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2023 Auto Report cover

And the leaders are…

Top U.S. Luxury Brands


Top U.K. Brands

2Hyundai Motor Group UK765
3Renault Group731

Top U.S. Dealerships

1INFINITI of Nashua962
2Porsche Southpoint961
3Madison Ford961
4Hendrick Lexus Charleston955
5BMW of Kansas City South953

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What’s in the 2023 Automotive Reputation Report?

1. Rankings

Each year, hundreds of automotive brands, public and private dealer groups, and individual dealerships attract customers by promoting their rankings from our annual Automotive Report. Is your dealership ranked?

2. Key Findings

Our analysis of customer reviews uncovers buyer motivations and what it takes to be a top automotive dealer. Read the report to find out what percentage of car shoppers require at least a 4-star rating to consider a dealership.

3. Survey Says

The consumer survey listens to the all-important voice of the customer. Does your brand or dealership share the automotive industry’s top three strengths and weaknesses?

4. Industry Status

How has the automotive industry held up through high-interest rates, an uncertain economy, and inventory shortages? The data and answers might surprise you. Read the report to get our 30,000-foot view of the industry.

Shooting star
Example of a Reputation Score increase

Higher Rep Score = More Revenue

The Automotive Report is based on Reputation Score, a single metric fueled by artificial intelligence that captures the sentiment of every conversation surrounding your business, down to the location level.

Dealerships who improved their Rep Score 150 points saw a 10% increase in car sales YoY.

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The Reputation Automotive Report as seen in…

Automotive News logo
Motor Trader logo
CBT News
Baystreet logo
wtop news logo
Auto Dealer Today logo

I simply could not be more proud to see Mitsubishi Motors at the very top of the most influential customer satisfaction index in the auto industry.”

Mark Chaffin, Mitsubishi Motors North America CEO

The significance of Reputation Score as a pivotal benchmark for comprehending our online review visibility, customer feedback, and satisfaction at AutoNation cannot be overstated.”

Steve Kwak, AutoNation COO of Franchised Business.

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