2020 Automotive Reputation Report Update
We analyzed 18,000 automotive brands and dealerships in the United States, and 15,000 more across Canada and Europe, during a year marked by seismic change.
- Auto dealerships that effectively manage their digital reputations see up to a 10% increase in average sales volume.
- Customer feedback matters more than ever. Mentions of personal health and safety have grown 100X in reviews of dealerships since the Covid-19 pandemic hit.
2020 is a year of unprecedented disruption. How are automotive brands and dealerships holding up?
The Results Are In
We’ve found…
We analyzed 18,000 automotive brands and dealerships in the United States, and 15,000 more across Canada and Europe, during a year marked by seismic change.
Here’s what we found:
- Auto dealerships that effectively manage their digital reputations see up to a 10% increase in average sales volume.
- Customer feedback matters more than ever. Dealership hygiene is a key driver of negative sentiment in the Covid-19 era. Mentions of personal health and safety have grown 100X in reviews of dealerships since the pandemic hit — and it’s an overwhelming consumer concern.
- A dealership’s valet service is the Number One new driver of positive sentiment during the pandemic. A good valet service addresses customers’ desire to minimize time around other people inside brick-and-mortar locations.
- A different OEM brand dominates each geographic market studied, with Nissan topping the U.S. list; Lincoln in Canada; and Mitsubishi, BMW, and Lexus leading the rankings in Europe.
The State of the Industry
The 2020 Automotive Reputation Report Update is an essential resource to understand how online reputation management is evolving in a digital-first world that has been changed by a cataclysmic global pandemic. We’ve ranked the world’s top automotive brands, dealer groups, and dealerships based on a variety of factors, including the volume and sentiment of customer reviews.
This report is an update to our 2020 Automotive Reputation Report, which was published in February. Since then, the Covid-19 pandemic has exacted a heavy toll economically on most industries, including automotive. Even though automotive sales overall are down during the pandemic, people are buying vehicles and getting their cars serviced. Cox Automotive reported that in September, the seasonally adjusted annual rate (SAAR) in the United States was likely to reach 15.5 million — the fifth consecutive month of sales pace improvement after the industry saw a historic low in April.
Automotive customers also continue to share their opinions of dealerships and OEM brands through ratings and reviews — a lot of them in 2020, as our Q3 update shows. The pandemic has influenced those opinions, especially of dealerships, in significant ways. As we report in our section on car shopping and service during the pandemic, dealerships’ ability to respond to customers’ concerns about safety and convenience has an impact on their reputations.
Automotive customers also continue to share their opinions of dealerships and OEM brands through ratings and reviews — a lot of them in 2020, as our update shows. The pandemic has influenced those opinions, especially of dealerships, in significant ways. As we report in our section on car shopping and service during the pandemic, dealerships’ ability to respond to customers’ concerns about safety and convenience has an impact on their reputations.
To research wide-ranging consumer sentiment, Reputation.com’s data science team applied machine learning to unstructured text from consumer reviews on Google, Facebook, and other sources for 33,000+ dealerships and leading automotive brands. Then we ranked dealerships and brands using Reputation Score. Using a scale of 0 to 1,000, Reputation Score measures a location’s sentiment, visibility, and engagement across nine elements ranging from star average to review volume. (See the section Elements of Reputation Score for more detail.)
We calculate Reputation Score using artificial intelligence to take a snapshot of everything customers say about a brand. We examine customer surveys. But we also look at the harder-to- find, unstructured data that other tools overlook, such as tweets, Facebook posts, and other comments that appear on social channels every day.
Reputation Score is not the only metric, but it’s a valuable one. It’s a tool that provides a unique assessment that complements other industry ratings and performance measures. Unlike other industry report cards, Reputation Score delivers actionable insights that help automotive dealerships and OEMs improve operations and drive revenue. We can show how an increase in Reputation Score leads to measurable revenue gains.
“The platform became our most powerful tool during lockdown. With the platform, it became our only source of customer feedback whilst our own internal NPS measurement was temporarily suspended. We used the platforms’ insights to help us understand the levels of service our
customers were receiving across those dealerships that were operating aftersales-only services and supported our gradual reopening too.”
David Mullins
UK GROUPE RENAULT
How COVID-19 Has Changed Automotive Shopping and Service
The Covid-19 pandemic has upended revenue targets and many longstanding practices within the automotive industry.
At the start of the pandemic, many auto factories were forced to shut down for several weeks, resulting in a lack of output and low sales numbers in the second quarter. In fact, U.S. auto sales hit a record low in April. But the industry has battled back, with monthly sales slowly rising into the third quarter of the year. Even so, U.S. auto sales overall remain depressed, dropping 9.7% in the third quarter, and some industry watchers say it will take years for industry sales to recover to their pre-pandemic levels.
During this tumultuous year, the pandemic has also influenced how people shop for vehicles. According to Cars.com research, of those who purchased a car within the last six months, 57% said it was due to the pandemic. That’s because consumers are turning to personal car ownership as their preferred and safe mode of transportation. Cars.com also says that the pandemic has accelerated the adoption of virtual car-buying tools and contactless home delivery options from both shoppers and sellers.
Our own research also reveals some important ways that the shopping and service experience has changed during the pandemic. We analyzed how people searched for dealerships online and their ratings/reviews across thousands of U.S. dealerships between January and September 2020. Here’s what we found:
Many Automotive Customers Fear for Their Health and Safety

Mentions of personal health and safety have increased 100X since the pandemic hit.
Those mentions typically focus on how well dealerships follow Covid- 19-related protocols such as requiring customers and employees to wear safety masks and maintain an acceptable social distance.
And a number of customers are not happy, with complaints rising since April. In fact, the percentage of negative complaints has risen from 18% in April to 38% in September. Concerns over how well dealerships enforce personal health and safety protocols constitute one of the biggest issues driving negative customer sentiment,
and the newest theme over the last few months. When employees and other customers neglect to wear masks in waiting rooms and showrooms, or when people fail to follow social distancing protocols, reviewers notice.
Remember, customers can verify with their own eyes how well you follow health and safety protocols. But the reverse is true, too: dealerships that follow health and safety protocols receive positive feedback and, on the whole, positive remarks about health and safety outweigh the negatives.
- “Dealership is clean and doing everything they can with the Covid situation going on.”
- “The dealership staff were all friendly and I appreciated them all wearing masks.”
- “Great customer service and fast service. Came in for a 10k maintenance check. They were all wearing their mask for our safety.”
- “Staff was very friendly and professional and they were all wearing masks which I appreciate. The facilities were immaculate. All in all a very pleasant experience.”
- “The dealership was very clean and everyone was wearing their masks.”
Service and pricing are still the top priority
All that being said, health and safety is not the Number One driver of negative sentiment. Health and safety ranks fourth behind service, pricing, and finance as negative drivers.
Dealerships need to improve the fundamentals in addition to keeping their locations safe.
Vehicle Cleanliness Matters More Than Ever

If ever there was a time when keeping vehicles clean was important, this is it. A dirty car always reflects poorly on a dealership. But during a pandemic, the appearance of untidy and unclean vehicles on the lot and in the service lane may very well drive away customers in droves.
Fortunately, most dealerships are doing a good job in the cleanliness department, and the review comments reflect that:
- “[The service advisor] gave us a loaner for the day and advised me that the car would be ready in the afternoon. As promised, I received the expected car ready text in the afternoon. The car was ready with a car wash and carpets vacuumed. Great customer service. Thank you!”
- “Had a great experience picking up my dream car. Juan made it an easy and informative experience. He had my new car clean and ready for me to pick up and was very knowledgeable about the vehicle and its functions.”
But the complaints are beginning to creep up since bottoming out in April.
These are the kinds of comments no dealership wants to see:
- “The only thing that needs improvement is the washing of cars before being handed to you, it’s not that clean.”
- “Car was not cleaned after service. Car was returned dirty.”
Shopper Interest Has Spiked Online
We examined the volume of consumers’ views, or impressions, of dealerships’ Google Posts. Posts consist of variable content such as sales and special events that dealerships publish on their Google My Business (GMB) listings. Views of Posts are a good barometer of shopper interest and intent. Those views increased by more than 50% – surging above their pre-Covid-19 levels.
Facebook and Google Drive Shoppers to Dealerships
Digital engagements on Google and Facebook drove more than 10% more traffic to dealer websites than pre-Covid-19, and they drove 20% more calls from May to July. In addition, the volume of clicks to directions to physical dealerships has returned roughly to pre-Covid-19 levels.
People have been interested in doing business with dealerships even during the height of state-by-state lockdowns. And sites such as Facebook and GMB listings are safer ways to do research.
Ease of Making an Appointment Is More Important Than Ever

People are less likely to walk into a dealership now.
Dealerships that make it easier to make an appointment ahead of time have a distinct advantage over those that don’t, at a time when people don’t want to spend too much time lingering inside a dealership.
Here’s how customers are responding positively:
- “Easy process and flexible scheduling. Car is clean and fueled up ready to go making the swap out process seamless.”
- “Efficient quality service. Fair price. Easy to make an appointment. Repair went according to the expectation set. Service reps and cashiers are friendly and welcoming.”
- “It was easy to make an appointment for the time that worked best for me. Very fast and friendly staff.”
Valet Services Are the Number One New Driver of Positive Sentiment

When people reviewed their experience visiting a dealership, the quality of the dealership’s valet service is the strongest new driver of positive consumer sentiment in 2020.
- Reviews typically included comments such as “Great experience, easy scheduling service pick-up and delivery,” or “Our car was picked up from our home and returned the same day in excellent condition.”
- A good valet service addresses customers’ desire to minimize their time around other people inside a brick-and-mortar location, where the risk of contracting Covid-19 increases. Driving awareness of these services is a dealership’s top opportunity to influence customer satisfaction and comfort.
Vehicle Prices Are Hurting Sentiment

Price-related complaints constitute the second-highest factor driving negative sentiment, behind service.
Customer complaints included comments like this:
- “He changed the price of the car once I decided to buy. Then, after giving my deposit, he threatened to keep it or take it because I was out of town and could not travel back immediately due to Coronavirus cancellations.”
- “Had a positive experience at this dealership while I was buying my car but when I got my first loan statement there were thousands of dollars of add-ons that I didn’t agree to pay for.”
- “Buyer beware, they will over charge, fuzzy math. Sales manager charged my daughter a $1,000 more . . . very shady people. They WILL RIP YOU OFF.”
But the positive comments outweigh the negatives, as these examples illustrate:
- “. . . very professional and gave us excellent service. No need to leave town to get a great deal!”
- “Got a great honest price . . . and an honest trade in. Clean facility and a painless buying process. We were treated with friendliness and respect.“
- “We were on the prowl to purchase a used car/truck out right in the $8,000 range out the door and took two days but we finally found something we liked . . . and even came in under budget $7,700 outdoor tags and all final . . . Very pleased and WE’LL BE BACK FOR ANOTHER.”
What’s going on with the complaints about prices, though?
We speculate that chronic inventory shortages dogging the auto industry are having an impact. As reported in The Wall Street Journal, even though car sales are down, prices are reaching new highs.
The average new vehicle sold in September cost a record $35,655, according to J.D. Power. The shutdown of automobile factories in the spring left dealerships with less inventory to sell in subsequent months, and even used inventory dwindled. Less inventory drives prices up. In addition, as the Cars.com survey and other sources have noted, the pandemic has actually inspired people to start shopping for automobiles for a variety of reasons – to seek refuge, to make it possible to take short road trips, and to relocate to safer places to live.
According to the Detroit Free Press, it’s going to take at least two years for auto manufacturers to restore the sales and production numbers seen before the start of the coronavirus pandemic – so we should expect cars to remain pricey for quite some time.
“Online reputation is a reflection of a company’s culture. We take
tremendous pride in the way our nearly 11,000 teammates serve our customers and represent our values each day. Being recognized with the number-one overall ranking is only possible because of their dedication to our customers and to one another.”
Greg Gach
President, HENDRICK AUTOMOTIVE GROUP
Rankings: Key Findings
- The automotive industry has the highest average Reputation Score and star rating — 594 and 4.5, respectively — of any major industry that we measure.
- The automotive industry’s 594 average Reputation Score has dropped from the 603 average we reported in February 2020. The lower average is driven by a decrease in review volume, due to Google suspending reviews for weeks at the height of the pandemic, decreasing levels of review responses, and lower review spread.
- The bar is higher for making the Top 100 list. The Top 100 dealerships this year earned a Reputation Score of 886 and above. That’s 272 points above the industry average.
- Engagement is good – but there is room to improve. The average engagement score for all brands in our study was 63%. That said, brands still have a ways to go before they reach the 100% response rate Reputation.com recommends.
- The average number of reviews over the past 12 months per location is just 160 (down from 191 in February), which points to an opportunity for auto brands to build review volume to capture, analyze, and act on recent customer feedback to improve the overall customer experience.
- Rankings can change at any time, as customer feedback continues to affect a business’s Reputation Score. Despite the intense competition, 68% of the dealerships currently tracking toward the Top 100 ranked among the top 3% nationwide for the past year.
Automotive Rep Score is down in the update
The automotive industry’s average Reputation Score has dropped from the 603 average we reported in February 2020. The lower average is driven by a decrease in review volume, due to Google suspending reviews for weeks at the height of the pandemic, decreasing levels of review responses, and lower review spread.
- A dealership’s valet service is the Number One new driver of positive sentiment during the pandemic.
- Dealership hygiene is a key driver of negative sentiment in the Covid-19 era.
“We are very excited to see the positive impact that our customer-first strategy is having on our online reputation and, more importantly, our Holman experience. Our drive to create an exceptional customer experience is ingrained in our culture and our commitment to our customers. By no means are we done.”
Gene Welsh
President, HOLMAN AUTOMOTIVE
Ranking the US and Canada Leaders
Top Brands in the United States
- Nissan retained its top ranking. At 681, its Reputation Score remains virtually the same as in our February report. Nissan had the second highest response rate to negative feedback (72%), the second highest engagement score (79%), and the lowest number of dealerships with scores below 500 (3%). Nissan also had the highest visibility rate (71%) and the second highest average review volume in the last 12 months (401).
- Mitsubishi saw the highest Reputation Score increase, with an improvement of 54 points since the last report. Why? Because Mitsubishi improved in all factors: sentiment, visibility, and engagement.
- Cadillac’s Reputation Score dropped the most (45 points). Cadillac’s customer sentiment remained steady — so why the drop? The brand experienced lower review volume, spread, and review recency, which affected Cadillac’s visibility. In addition, Cadillac’s engagement levels dropped. There’s a lesson here: reputation management means more than passively watching the positive reviews roll in. Brands must work at maintaining their reputation by encouraging customers to post reviews, and by responding to them.
- Tesla performed poorly in our update, with the lowest rate for responding to negative reviews and the lowest engagement scores. Of all brands we studied, Tesla had the lowest number of locations with scores above 700. Consumer sentiment for the Tesla brand was average (72%). According to our findings, Tesla struggles with the service side of its business. Tesla was also rated worst for pricing and speed of service.
- Among Asia Pacific brands in the United States, Nissan ranked highest. Lexus, Subaru, and Acura were clustered tightly together for the second, third, and fourth spots. Their scores were especially close in the engagement and sentiment categories, which points to the two ways these brands can break apart from the pack. Acura should focus on engagement and visibility to move ahead, while Subaru should focus on sentiment. Meanwhile, Toyota rounded out the Top Five. Also, Mitsubishi moved up five spots while Hyundai jumped six spots to round out the final spot in the Top 10.
Dealerships and Large Dealer Groups in the United States
- The majority of dealerships included in the study — 80% — had Reputation Scores above 500. Nearly one-third (30%) had scores above 700. Incredibly, 38 dealerships had Reputation Scores of 900+.
- Dealerships that earned a spot in our Top 100 list represent the top .05% of all dealerships in the United States. Ranking in the Top 100 is a significant accomplishment. However, without ongoing reputation and customer experience management, maintaining a Top 100 ranking is impossible.
- The top four brands with dealerships tracking toward the top of the list were Ford, Lexus, BMW, and Honda. Thirty-seven Ford dealerships and eight Lexus dealerships are on the list. BMW and Honda earned six spots each.
- California and Florida — the two states with the most car sales — achieved dramatically different rankings based on aggregate Reputation Scores for their dealerships. Florida ranked fourth (behind North Carolina, Washington, D.C., and top-ranked Rhode Island). California, where car sales are highest, ranked 41. California dealerships have plenty of opportunity to improve.
- Kimber Creek Ford and Hendrick Lexus Charlotte are still among the top ranked at One and Two, and they are separated by only four points. Volvo Car Georgia – which ranked third last time — is no longer in the Top 100, which shows just how volatile the Top 100 can be.
- Hendrick dealerships scored an impressive five spots in the Top 11 — for Lexus, Mercedes-Benz, Porsche, and Volvo brands.
- Among privately-held dealer groups, Hendrick Automotive maintained its Number One ranking. Among publicly-held dealer groups, AutoNation ranked first, as well.
- Large dealer groups excel at reputation management: 17 of 22 had Reputation Scores above the industry average.
- Dealer groups outperform OEM brands and dealerships in engagement and sentiment, with many scoring above 90% in engagement.
- Findlay had the highest sentiment at 84%, Hendrick had the highest engagement at a very impressive 99%, and AutoNation had the highest visibility at 87%.
- Hendrick Automotive is the only dealer group that scored higher than 80% in all three categories (sentiment, visibility, and engagement).
“The Reputation Score continues to be a critical benchmark in helping us understand customer satisfaction, and also measuring how our associates are contributing to the overall experience. Our partnership with Reputation has proven to be an effective way to make operational
decisions. It’s provided the agility we’ve needed given the circumstances of 2020 and helped drive our best quarter ever.”
Marc Cannon
AUTONATION
Brands in Canada
- The top performers for Reputation Score in our study were Lincoln, Ford, and Hyundai. At 550, the average Reputation Scores of Canadian brands was lower than in the United States (594), the United Kingdom (584), Germany/Austria/Switzerland (608), and France (597).
- Ford had the highest sentiment score at 75%. Lincoln had the highest visibility score at 61%. Hyundai had the highest engagement score at 88%.
Ranking the European Leaders
- Lexus, Suzuki, Toyota, Mitsubishi, and Honda ranked highest for sales experience. Citroen, Mercedes-Benz, Land Rover, Peugeot, and Jeep ranked lowest.
- Honda, Suzuki, Toyota, Lexus, and Kia ranked highest for service experience. Alfa Romeo, Jaguar, Mercedes-Benz, Land Rover, and Jeep ranked lowest.
- France: The top-rated brand in France was BMW, with a score of 635. The lowest rated was Jeep at 556. Peugeot had the highest sentiment at 71%. BMW had the highest visibility and engagement at 67% and 84%, respectively.
- Germany, Austria, and Switzerland: Mitsubishi had the highest average Reputation Score of all brands at 666 (an increase of 15 points). Peugeot had the lowest at 574, followed by Citroen at 579. Mitsubishi had the highest sentiment at 85%. BMW had the highest visibility at 63%. MINI had the highest engagement at 80%.
- United Kingdom: Lexus had the highest average Reputation Score at 675. The lowest: Jaguar at 530. Lexus had the highest sentiment at 85%. Kia had the highest visibility at 69%. Toyota had the highest engagement at 97%.
“We’re thrilled to be the UK’s number one-ranked dealer group for Reputation Score. It’s a great testament to the entire organisation’s dedication and commitment, and speaks volumes for how we’ve embraced our digital front door, and the importance we place on customer feedback. Looking ahead to 2021 alongside Reputation.com, we’re sure that we can make even greater strides and maintain our top position across the country.”
Claire Canard
VANTAGE MOTOR GROUP
What Dealerships Should Do
Embrace Reputation Experience Management
Reputation Experience Management means managing customer reviews to get found, get chosen, and get better. Google says that high-quality, positive customer reviews will improve your dealership’s visibility and increase the likelihood that a potential customer will visit you. Reviews are the lifeblood of your dealership in three big ways:
- Getting found: high-quality, positive reviews make your dealership more visible on Google.
- Getting chosen: ratings and reviews are the top factor consumers use when choosing between local businesses, and more than one-half of consumers pass up locations with lower than a 4-star rating.
- Getting better: By combining reviews with informal customer feedback from sources such as Facebook, your dealership identifies strengths and areas that need to be improved before they turn into problems.
When you get better, you get more reviews, which means you are more visible and more likely to be chosen — a virtuous cycle that drives customers to your dealership.
“Customer experience has been at the heart of Listers’ approach since Terry Lister opened his first dealership over 40 years ago, and while the ways in which we monitor and manage customer satisfaction has changed over the years, Reputation.com has been a key partner in helping us manage and maintain a consistent approach to engaging with our customers through reviews and local listings.”
Anthony Williams
Head of New Media, LISTERS GROUP LIMITED
Claim Multiple Google My Business Listings
Your GMB listing is critical to reputation experience management. That’s because GMB listings have an inordinately high-impact on your visibility. So when you accumulate reviews on your GMB listing, you do more to help your reputation online than you can on any other online destination.
Google encourages automotive dealers to publish multiple GMB listings per location — one for sales, one for service, and one for parts, depending on how extensive a dealer’s operations are. That’s because separate GMB listings make each department at a single location more visible for all the ways people might search for something they need from a dealer.
The idea behind having multiple listings per location is to align a dealer’s sales, service and parts with the different ways people search. A GMB listing for a service department containing its own contact information and keyword-aligned content (e.g., “oil changes” or “transmission service”) will improve the service department’s visibility for local searches (e.g., “oil change near me” or “transmission repair near me”). And a GMB listing for sales will make the sales department more visible when people are searching for cars to buy rather than service.
For one of our clients, we tested the effectiveness of maintaining separate GMB listings for each location. We chose 20 locations to pilot a test. For those 20 locations, we created separate listings for sales, service and parts. For a period of five months, we compared SEO results for those locations versus the rest of the client’s locations. Here’s what we found: dealers enrolled in the GMB pilot saw a 21% year-over-year increase in GMB impressions (or views) versus non-enrolled dealers.
Learn more about this topic on our blog.
Put Your GMB Listings and Facebook Pages to Work
Keep your presence on Google and Facebook up to date. Use features such as Google Posts to let shoppers know about deals, and use visually appealing tools such as Facebook Live to showcase your inventory.
Monitor Reviews Closely and Respond to Them
Responding to customers demonstrates publicly your commitment to service and also improves your visibility on Google.
Request Reviews
Asking for reviews increases the likelihood of your listing being refreshed with positive, timely feedback. Recent and positive reviews also influence your local ranking on Google.
Learn from Reviews
Watch for common themes emerging in both positive and negative reviews. For instance, we’ve highlighted how customers need to feel safe in your environment. Review your protocols and look for ways to reassure your customers that you are following strict protocols in your sales and service areas. In addition, during these uncertain times, be mindful of your tone.
The next step in your reputation journey: embrace Reputation Experience Management now.
What Are Tenants Talking About?
Today, reputation and customer experience (CX) begins with Google. Nearly all searches occur on Google, and more than half of all those searches are “zero-click.” This means that Google, not your website, may be the only opportunity you have to attract and convert new business. In other words, Google is your new digital front door.
What people find when they land on your Google My Business (GMB) listing will make the difference between them choosing to visit your property or your competitor’s. Showcasing plenty of recent customer reviews is essential. Today, 98% of prospective residents read reviews before they make a decision about where to live, and 84% of people trust online reviews as much as personal recommendations when evaluating a business.
Equally important is the level of richness and accuracy of your listings — are their photos of your properties? Do you manage your Google Q&A? Are you sharing relevant and interesting content via Google Posts? All of these factors affect your online visibility and your ability to generate clickthroughs and calls from your listings.
But there’s more to managing your reputation than managing your Google presence. Read on for essential actions you can and should take to take your reputation to the next level.
Embrace Reputation Experience Management
Reputation experience management means managing customer reviews to get found, chosen, and better. Google says that high-quality, positive customer reviews will improve your dealership’s visibility and increase the likelihood that a potential customer will visit you.
Reviews are the lifeblood of your dealership in three big ways:
- Getting found: high-quality, positive reviews make your dealership more visible on Google.
- Getting chosen: Ratings and reviews are the top factor consumers use when choosing between local businesses, and more than half of consumers pass up locations with lower than a 4-star rating.
- Monitor and respond to reviews. Respond to all reviews, especially the negative ones, to demonstrate a commitment to the residents’ experience with your properties. Leverage technology to monitor all reviews across the web, for all your locations, and create templated responses to ensure brand consistency and that locations respond appropriately in a timely manner
- Getting better: By combining reviews with informal customer feedback from sources such as Facebook, your dealership identifies strengths and areas that need to be improved before they turn into problems.
When you get better, you get more reviews, which means you are more visible and more likely to be chosen — a virtuous cycle that drives customers to your dealership.
Claim Multiple Google My Business Listings
Your GMB listing is critical to reputation experience management. That’s because GMB listings have an inordinately high impact on your visibility. So when you accumulate reviews on your GMB listing, you do more to help your reputation online than you can on any other online destination.
Google encourages automotive dealers to publish multiple GMB listings per location — one for sales, one for service, and one for parts, depending on how extensive a dealer’s operations are. That’s because separate GMB listings make each department at a single location more visible for all the ways people might search for something they need from a dealer.
The idea behind having multiple listings per location is to align a dealer’s sales, service and parts with the different ways people search. A GMB listing for a service department containing its own contact information and keyword-aligned content (e.g., “oil changes” or “transmission service”), will improve the service department’s visibility for local searches (e.g., “oil change near me” or “transmission repair near me”). And a GMB listing for sales will make the sales department more visible when people are searching for cars to buy rather than service.
For one of our clients, we tested the effectiveness of maintaining separate GMB listings for each location. We chose 20 locations to pilot a test. For those 20 locations, we created separate listings for sales, service and parts. For a period of five months, we compared SEO results for those locations versus the rest of the client’s locations. Here’s what we found: dealers enrolled in the GMB pilot saw a 21% year-over-year increase in GMB impressions (or views) versus non- enrolled dealers.
Put your GMB listings and Facebook Pages to Work
Keep your presence on Google and Facebook up to date. Use features such as Google Posts to let shoppers know about deals, and use visually appealing tools such as Facebook Live to showcase your inventory.
Monitor Reviews Closely and Respond to Them
Responding to customers demonstrates publicly your commitment to service and also improves your visibility on Google.
Request Reviews
Asking for reviews increases the likelihood of your listing being refreshed with positive, timely feedback. Recent and positive reviews also influence your local ranking on Google.
Learn from Reviews
Watch for common themes emerging in both positive and negative reviews. For instance, we’ve highlighted how customers need to feel safe in your environment. Review your protocols and look for ways to reassure your customers that you are following strict protocols in your sales and service areas. In addition, during these uncertain times, be mindful of your tone.
The next step in your reputation journey: embrace reputation experience management now. Learn from the top-ranked dealerships and brands in our Q3 study.
Top Properties Per State
Rank | Brand | Property Name | City | State | Score |
Alaska | |||||
1 | – | Prince of Wales Eagle Lodge | Craig | AK | 646 |
2 | Real Estate Solutions | Lakeshore Park Apartments | Anchorage | AK | 611 |
3 | – | Executive Estates Apartments | Fairbanks | AK | 566 |
Alabama | |||||
1 | Flournoy Companies | Rock Island Ridges at Riverchase | Phenix City | AL | 854 |
2 | RAM Partners | Greystone at Riverchase | Phenix City | AL | 854 |
3 | Tonsmeire Properties | Windscape Apartment Homes | Madison | AL | 844 |
4 | Hawthorne Residential Properties | The Oxmoor Apartment Homes | Birmingham | AL | 844 |
Arkansas | |||||
1 | Richardson Properties, LLC | Bowman Pointe | Little Rock | AR | 870 |
2 | – | The Pointe Brodie Creek Apartments | Little Rock | AR | 854 |
3 | Block Multifamily Group | Stoneleigh Centerton Apartments | Centerton | AR | 847 |
4 | BSR | Towne Park at Har-Ber | Springdale | AR | 843 |
5 | Brookside Properties | Ridge at Chenal Valley | Little Rock | AR | 826 |
Arizona | |||||
1 | Avenue5 Residential | Enclave at Arrowhead | Peoria | AZ | 894 |
2 | Keller Investment Properties | Maravilla Apartments | Glendale | AZ | 876 |
3 | IDM | Acero North Valley Apartments | Phoenix | AZ | 870 |
4 | IDM | Acero Cooley Station Apartments | Gilbert | AZ | 863 |
5 | Greystar | The Standard | Scottsdale | AZ | 862 |
California | |||||
1 | Greystar | Provence at Valencia Apartments | Valencia | CA | 895 |
2 | Greystar | Access Culver City | Culver City | CA | 892 |
3 | Avenue5 Residential | Sorano | Moreno Valley | CA | 888 |
4 | Greystar | Roosevelt Lofts | Los Angeles | CA | 886 |
5 | Greystar | Circa LA Apartments | Los Angeles | CA | 881 |
Colorado | |||||
1 | Greystar | 360 Degrees | Centennial | CO | 886 |
2 | Greystar | Parq on Speer | Denver | CO | 875 |
3 | AMLI Residential | AMLI Denargo Market | Denver | CO | 873 |
4 | Greystar | Union Pointe | LONGMONT | CO | 873 |
5 | Cortland Management, LLC | Cortland Powers North | Colorado Springs | CO | 871 |
Connecticut | |||||
1 | Greystar | The Waypointe | Norwalk | CT | 884 |
2 | AJH Management | Infinity Harbor Point | Stamford | CT | 884 |
3 | Greystar | 1 Kennedy Flats | Danbury | CT | 878 |
4 | Northland | Hartford 21 | Hartford | CT | 866 |
5 | Urby | Stamford Urby | Stamford | CT | 864 |
DC | |||||
1 | Bozzuto Group | 450K | Washington | DC | 841 |
2 | Bozzuto Group | The Apollo | Washington | DC | 841 |
3 | Wood Residential Services | The Belgard | Washington | DC | 833 |
4 | Greystar | Aventine Fort Totten | Washington | DC | 830 |
5 | Bozzuto Group | The Apartments at CityCenter | Washington | DC | 829 |
Deleware | |||||
1 | Switzenbaum and Associates | School Bell Apartments | Bear | DE | 834 |
2 | Reybold Group | St Andrews Apartments | Bear | DE | 831 |
3 | Michaels Communities | Chasemont Apartments | Newark | DE | 818 |
4 | – | Middletown Apartments | Middletown | DE | 815 |
Florida | |||||
1 | Greystar | Caspian Delray Beach Apartments | Delray Beach | FL | 913 |
2 | Greystar | 2Bayshore Luxury Waterfront Apartments | Tampa | FL | 910 |
3 | MAA | Retreat at Magnolia Parke | Gainesville | FL | 910 |
4 | Greystar | Overture Dr. Phillips | Orlando | FL | 906 |
5 | Greystar | The Retreat at Trinity Apartments | Trinity | FL | 900 |
Georgia | |||||
1 | RAM Partners | Greystone at Oakland Apartments | Leesburg | GA | 903 |
2 | RAM Partners | Greystone at Columbus Park | Columbus | GA | 902 |
3 | Cortland Management, LLC | Cortland Viridian | Decatur | GA | 889 |
4 | Cortland Management, LLC | Cortland at the Village | Smyrna | GA | 888 |
5 | BH Management Services | Park at Johns Creek Apartments | Suwanee | GA | 885 |
Hawaii | |||||
1 | Greystar | Kalaeloa Rental Homes | Kapolei | HI | 907 |
2 | Greystar | Kapolei Lofts | Kapolei | HI | 871 |
3 | Greystar | Kapilina Beach Homes | Ewa Beach | HI | 779 |
4 | Indigo Real Estate Services | Lokahi Apartments | Kailua-Kona | HI | 763 |
Iowa | |||||
1 | Core Living | Rowat Lofts | Des Moines | IA | 850 |
2 | Hubbell Realty Company | 92West Apartment Homes | West Des Moines | IA | 830 |
3 | Broadmoor Property Management | River Park by Broadmoor | Council Bluffs | IA | 821 |
4 | Hubbell Apartment Living | Cityville On 9Th | Des Moines | IA | 820 |
5 | Timberland Partners | Grand Reserve | Cedar Rapids | IA | 810 |
Idaho | |||||
1 | Tablerock Residential | The Farmstead Apartments | Nampa | ID | 896 |
2 | Tablerock Residential | Arboretum at Barber Station | Boise | ID | 868 |
3 | Greystar | The Northern at Coeur d’Alene Place | Coeur d’Alene | ID | 831 |
4 | Campus Park Housing | Apartments @Falls Crossing | Twin Falls | ID | 821 |
5 | Kartchner Property Management | The Residences at First Street | Ammon | ID | 811 |
Illinois | |||||
1 | Axiom Properties | Pine Ridge Apartments | Moline | IL | 898 |
2 | Bozzuto Group | The Cooper | Chicago | IL | 887 |
3 | Bozzuto Group | Left Bank at K Station | Chicago | IL | 886 |
4 | Bozzuto Group | Essex on the Park | Chicago | IL | 881 |
5 | Greystar | EMME Chicago Apartments | Chicago | IL | 874 |
Indiana | |||||
1 | Towne Properties | Lawrence Landing | Indianapolis | IN | 872 |
2 | IGC Residential Property Management | The Fields of New Durham | Westville | IN | 869 |
3 | NTS | Willow Lake Apartments & Townhomes | Indianapolis | IN | 867 |
4 | NTS | Lake Clearwater Apartments | Indianapolis | IN | 856 |
5 | Hunter Lafayette Properties | The Bluffs Apartments | Lafayette | IN | 854 |
Kansas | |||||
1 | Price Brothers Management | Bremerton Park Apartments | Prairie Village | KS | 884 |
2 | Oddo Development | Hunter’s Pointe Apartments and Townhomes | Overland Park | KS | 863 |
3 | Oddo Development | Bradford Pointe Apartments and Townhomes | Overland Park | KS | 861 |
4 | Pinnacle Properties | The Kessler Residences | Prairie Village | KS | 846 |
5 | Vantage Point Properties Inc. | SunSTONE Apartment Homes at MarketPlace | Andover | KS | 844 |
Kentucky | |||||
1 | NTS | Hurstbourne Grand Apartments | Louisville | KY | 903 |
2 | Praxm Management | Flats at Springhurst | Louisville | KY | 892 |
3 | NTS | The Willows Apartments | Louisville | KY | 885 |
4 | The Connor Group | Highland Station | Louisville | KY | 876 |
5 | Greystar | The Drake Apartments | Bowling Green | KY | 860 |
Louisiana | |||||
1 | Cortland Management, LLC | Indigo Park by Cortland | Baton Rouge | LA | 893 |
2 | BH Management Services | West M Apartments | Lake Charles | LA | 886 |
3 | The PFD Group | Chestnut Ridge Apartments | Baton Rouge | LA | 873 |
4 | BH Management Services | Ansley Place Apartments | Houma | LA | 861 |
5 | 1st Lake Properties | Bella Ridge South Apartments | River Ridge | LA | 861 |
Massachusetts | |||||
1 | Bozzuto Group | The Kensington | Boston | MA | 916 |
2 | Greystar | The Prescott at Concord | Concord | MA | 877 |
3 | Greystar | Watermark Seaport Apartments | Boston | MA | 869 |
4 | AvalonBay Communities | Avalon Marlborough | Marlborough | MA | 868 |
5 | Bozzuto Group | Washington Crossing | Woburn | MA | 861 |
Maryland | |||||
1 | Greystar | Echelon at Odenton | Odenton | MD | 878 |
2 | Bozzuto Group | The Fitzgerald at UB Midtown | Baltimore | MD | 878 |
3 | Bozzuto Group | The Upton | Rockville | MD | 876 |
4 | Kettler | Element 28 | Bethesda | MD | 869 |
5 | Bozzuto Group | The Courts of Devon | Gaithersburg | MD | 868 |
Maine | |||||
1 | The Simon Konover Company | The Beacon at Gateway | Scarborough | ME | 801 |
2 | Main Eco Homes | Lakewood Apartments | Bridgton | ME | 763 |
3 | HallKeen Management | 100 State Street | Portland | ME | 726 |
Michigan | |||||
1 | DHS Management Company | Boulevard Apartments | Auburn Hills | MI | 882 |
2 | DART Properties | Hidden Lakes Apartments | Village of Clarkston | MI | 879 |
3 | Van Rooy Companies | The Globe Apartments | Grand Rapids | MI | 869 |
4 | Peak Management | Ridges of Cascade | Grand Rapids | MI | 866 |
5 | Hayman Company | 601 Bond Apartments | Grand Rapids | MI | 864 |
Minnesota | |||||
1 | Arcadia Management | The Lyric at Carleton Place | St Paul | MN | 863 |
2 | Arcadia Management | RAY | St Paul | MN | 862 |
3 | Core Living | Maven Apartments | Burnsville | MN | 860 |
4 | Greystar | Elan Uptown | Minneapolis | MN | 856 |
5 | Greystar | Grand Reserve | Woodbury | MN | 851 |
Missouri | |||||
1 | Block Multifamily Group | The Grand Apartments | Kansas City Missouri | MO | 884 |
2 | 2B Residential | 1400 Russell Apartments | St. Louis | MO | 864 |
3 | Orion Property Group | Stone Oak Apartments | Independence | MO | 854 |
4 | Columbia Rentals | Parkway Apartments | Columbia | MO | 848 |
5 | Greystar | 51 Main | Kansas City | MO | 846 |
Mississippi | |||||
1 | SunStates Management | The Oaks Apartments | Gulfport | MS | 849 |
2 | Timberland Partners | The DeSoto | Horn Lake | MS | 825 |
3 | Timberland Partners | Savannah Creek | Southaven | MS | 808 |
4 | DLP Real Estate Management | Prosper Senatobia | Senatobia | MS | 805 |
5 | WNY Holdings LLC | Magnolia Oaks Apartments | Gautier | MS | 801 |
Montana | |||||
1 | IRET | Olympic Village Apartments | Billings | MT | 792 |
2 | AMC | Mountain View Apartments | Bozeman | MT | 781 |
3 | Avenue5 Residential | Copper Run at Reserve | Missoula | MT | 735 |
4 | Pacific Living Properties | Gallatin Trails Apartments | Belgrade | MT | 729 |
North Carolina | |||||
1 | Greystar | Maddox South End | Charlotte | NC | 903 |
2 | Greystar | Ashton South End | Charlotte | NC | 901 |
3 | Greystar | Elizabeth Square Apartments | Charlotte | NC | 899 |
4 | Greystar | Wayford at Concord | Concord | NC | 896 |
5 | Greystar | Magnolia Terrace | Charlotte | NC | 894 |
North Dakota | |||||
1 | Greystar | Fair Hills | Williston | ND | 903 |
2 | Investors Management & Marketing, Inc. | Hawk Pointe Apartments | Bismarck | ND | 856 |
3 | Greystar | Eagles Landing Apartments | Williston | ND | 849 |
4 | Investors Management & Marketing, Inc. | Southwood Apartments | Minot | ND | 846 |
5 | Investors Management & Marketing | Lakewood Estates Apartments | Mandan | ND | 828 |
Nebraska | |||||
1 | NuStyle Management | The Slate Apartments | Omaha | NE | 851 |
2 | U.S. Residential Group | Urban Village Development | Omaha | NE | 850 |
3 | – | Canopy Row Apartments | Haymarket | Lincoln | NE | 843 |
4 | NuStyle Management | The Highline Apartments | Omaha | NE | 843 |
5 | Nustyle Management | The Atlas Apartments | Omaha | NE | 829 |
New Hampshire | |||||
1 | – | The Residences at Manchester Place | Manchester | NH | 828 |
2 | Brady Sullivan Properties | Lofts at Mill West | Manchester | NH | 777 |
3 | John Flatley Company | Gilbert Crossing | Merrimack | NH | 768 |
4 | – | Twin Ponds at Nashua | Nashua | NH | 766 |
New Jersey | |||||
1 | Greystar | Estuary | Weehawken | NJ | 901 |
2 | Manor Communities | California Apartments | Absecon | NJ | 885 |
3 | Greystar | 3 Journal Square Apartments | Jersey City | NJ | 885 |
4 | Greystar | The Brownstones at Englewood | Englewood | NJ | 879 |
5 | Greystar | Chancery Square | Morristown | NJ | 878 |
New Mexico | |||||
1 | Greystar | Markana | Albuquerque | NM | 852 |
2 | Greystar | Overture Albuquerque | Albuquerque | NM | 828 |
3 | Accolade Property Management | High Range Village Apartments | Las Cruces | NM | 821 |
4 | – | BLVD 2500 | Albuquerque | NM | 817 |
5 | AMC | Allegro At Tanoan Apartment in Albuquerque | Albuquerque | NM | 803 |
Nevada | |||||
1 | Greystar | Destinations Alexander | North Las Vegas | NV | 871 |
2 | Stout Management Company | Acerno Villas Apartment Homes | Las Vegas | NV | 861 |
3 | Greystar | Destinations Spring Valley | Las Vegas | NV | 860 |
4 | WestCorp Management Group | Evolve Apartments | Henderson | NV | 856 |
5 | Myan Management Group | Bridges At Victorian Square Apartments | Sparks | NV | 848 |
New York | |||||
1 | Greystar | Henry Hall Apartments | New York | NY | 929 |
2 | Greystar | The Reserve at the Boulevard | Yaphank | NY | 865 |
3 | Fieldstone Properties | Scarsdale Fairway | Hartsdale | NY | 865 |
4 | Eos Real Estate Management Group | Rosemont Brookhaven | Bellport | NY | 862 |
5 | Greystar | The Lanthian Apartments | New York | NY | 861 |
Ohio | |||||
1 | Champion Companies | Peyton Park | Hilliard | OH | 906 |
2 | Towne Properties | Bent Tree | Piqua | OH | 898 |
3 | Towne Properties | Millcroft Apartments And Townhomes | Milford | OH | 888 |
4 | Oakwood Management | Cumberland Links | Pataskala | OH | 875 |
5 | Towne Properties | Beaver Ridge Run | Dayton | OH | 874 |
Oklahoma | |||||
1 | Greystar | Residence at North Penn | Oklahoma City | OK | 864 |
2 | Greystar | Woodland Trails | Oklahoma City | OK | 858 |
3 | Hatley Properties | Twin Oaks Apartments | Tahlequah | OK | 854 |
4 | Greystar | Residences at Boardwalk | Bixby | OK | 844 |
5 | Greystar | Flats at Macarthur | Lawton | OK | 843 |
Oregon | |||||
1 | Greystar | Creekside and Spring Creek Apartments | Corvallis | OR | 895 |
2 | Greystar | The McKenzie at Crescent Village | Eugene | OR | 872 |
3 | Greystar | North Bethany Ridge Apartments | Portland | OR | 869 |
4 | Greystar | Lineage at Willow Creek Apartments | Beaverton | OR | 866 |
5 | Greystar | Storyline Apartments | Portland | OR | 862 |
Pennsylvania | |||||
1 | B&F Properties | The Crest at Elm Tree | Mount Joy | PA | 914 |
2 | Manor Communities | Powder Mill Apartments | York | PA | 896 |
3 | Chelsea Management | Berkeley Trace Apartments | Bensalem | PA | 877 |
4 | Fidelity Management | Park Place One Apartments | Philadelphia | PA | 869 |
5 | Greystar | Chestnut Hill Village | Philadelphia | PA | 867 |
Rhode Island | |||||
1 | Lincoln Property Company | Residences at Slatersville Mill | Slatersville | RI | 845 |
2 | Dalkey Management | Slater Cotton Mill Apartments | Pawtucket | RI | 843 |
3 | GMH Capital Partners | River House | Providence | RI | 812 |
4 | A R Building Company | Reynolds Farm Apartments | North Kingstown | RI | 793 |
5 | AvalonBay Communities | Avalon at Center Place | Providence | RI | 777 |
South Carolina | |||||
1 | Greystar | The Mason | Ladson | SC | 903 |
2 | Greystar | Haywood Reserve Apartments | Greenville | SC | 899 |
3 | Greystar | Riviera at Seaside Apartments | Mt Pleasant | SC | 893 |
4 | Greystar | Arrogate Village | Summerville | SC | 885 |
5 | Greystar | Legacy Haywood Apartments | Greenville | SC | 884 |
South Dakota | |||||
1 | Real Property Management Express | Graystone Heights | Sioux Falls | SD | 842 |
2 | Apartments by Design | Meadowbrook Apartments | Sioux Falls | SD | 831 |
3 | – | The Village at Three Fountains | Sioux Falls | SD | 814 |
4 | Core Living | The Pines at Rapid City | Rapid City | SD | 796 |
5 | Heartland Property Management | Dakota Pointe Apartments | Sioux Falls | SD | 774 |
Tennessee | |||||
1 | RAM Partners | Overlook at Farragut | Knoxville | TN | 902 |
2 | RAM Partners | Foxland Crossing | Gallatin | TN | 900 |
3 | Greystar | The Cameron at Franklin Park | Franklin | TN | 886 |
4 | Flournoy Companies | Aventine Northshore | Knoxville | TN | 883 |
5 | Greystar | Vintage at the Avenue | Murfreesboro | TN | 879 |
Texas | |||||
1 | Greystar | Encore Montrose | Houston | TX | 907 |
2 | Tipton Asset Group | Parkside Grand Parkway | Katy | TX | 906 |
3 | Greystar | Elan Addison Grove | Addison | TX | 901 |
4 | Greystar | The Arts Apartments | Dallas | TX | 898 |
5 | Greystar | Novel Deep Ellum | Dallas | TX | 898 |
Utah | |||||
1 | Greystar | Hardware Apartments | Salt Lake City | UT | 883 |
2 | – | Kay’s Crossing | Layton | UT | 874 |
3 | Rockworth Companies | The Ridge Apartment Homes | Sandy | UT | 865 |
4 | Vertex Property Management | 200 Cityview Apartments | Provo | UT | 864 |
5 | Mountain States Property Management | Seasons at Murray Crossing | Murray | UT | 863 |
Virginia | |||||
1 | Greystar | High Street View Luxury Apartments | Williamsburg | VA | 918 |
2 | Northwood Ravin | Preserve at Westfields | Chantilly | VA | 890 |
3 | Greystar | Bailey’s Crossing Apartments | Alexandria | VA | 882 |
4 | Greystar | The Pointe at New Town Apartments | Williamsburg | VA | 867 |
5 | LMC | Lumen at Tysons | Tysons | VA | 867 |
Vermont | |||||
1 | Rieley Properties | Finney Crossing Apartments | Williston | VT | 757 |
2 | S.D. Ireland Properties | Bayberry Commons Apartments | Burlington | VT | 656 |
3 | – | Sunrise Manor | Brighton | VT | 644 |
4 | – | Mountain Haus | Stowe | VT | 628 |
5 | Redstone | Redstone Lofts | Burlington | VT | 621 |
Washington | |||||
1 | Greystar | The Luke Apartments | Redmond | WA | 881 |
2 | Avenue5 Residential | Whimsical Pig | Spokane Valley | WA | 878 |
3 | Greystar | Bella Tess | Spokane Valley | WA | 865 |
4 | Greystar | Brookline Townhomes | Spokane Valley | WA | 861 |
5 | Greystar | The Luna Apartments | Seattle | WA | 861 |
Wisconsin | |||||
1 | Bozzuto Group | 7SEVENTY7 | Milwaukee | WI | 906 |
2 | Mandel Group | The North End | Milwaukee | WI | 866 |
3 | Toonen Properties | North Shore Apartments | Menasha | WI | 854 |
4 | Mandel Group | DoMUS | Milwaukee | WI | 853 |
5 | Karademas Management | Applegate Estates | Appleton | WI | 852 |
West Virginia | |||||
1 | Manor Communities | Pikeview Manor Apartments | Beckley | WV | 885 |
2 | Manor Communities | Country Club Apartments | Huntington | WV | 863 |
3 | Manor Communities | Roxalana Hills Apartments | Charleston | WV | 852 |
4 | – | Royal Oaks Apartments | Huntington | WV | 844 |
5 | Pope Properties | The Berkshire | Parkersburg | WV | 819 |
Wyoming | |||||
1 | – | Sunridge | Casper | WY | 787 |
2 | CSM Corporation | Mountain View Apartments | Gillette | WY | 779 |
3 | UV Residential | Aspen Meadows Apartments | Jackson | WY | 774 |
4 | Rockworth Property Management | Sundance Apartments | Cheyenne | WY | 769 |
Contact Us
Contact Us
Why You Should Read This Report
Measured on a scale of 0 to 1,000, Reputation Score looks at a location’s sentiment, visibility, and engagement across nine elements.
Unlike other industry report cards, Reputation Score delivers actionable insights helping businesses streamline operations and drive revenue gains.
How Covid-19 Has Changed Automotive Shopping
The Covid-19 pandemic has not only disrupted the industry – it’s also shaped how people shop for cars. We analyzed how people searched for dealerships online and their ratings/reviews across thousands of U.S. dealerships between January and September 2020.
Our research reveals what customers care about during the pandemic – and how dealerships are responding.
Rankings
This report ranks on OEM brands. and dealerships spanning the United States, Canada, and Europe. Key findings include:
- The automotive industry has the highest average Reputation Score and star rating – 594 and 4.5, respectively – of any major industry that we measure.
- The bar is higher for making the Top 100 list. The top 100 dealerships this year earned a Reputation Score of 866 or above. That’s 272 points above the industry average.
In a year of dramatic and gut-wrenching disruption, automotive brands and dealerships are holding their own.
What Dealerships Should Do
To build their reputations going into 2021, dealerships need to own their digital presence by relying on reviews to get found, get chosen, and get better.
When dealerships get better, they get more reviews, which means they are more visible and more likely to be chosen – a virtuous cycle that drives customers to their dealership.
Top US Brands
Learn how you’re performing on visibility, sentiment, engagement and overall Reputation score. Contact us to see how you rank against your competitors and to get a free assessment. Contact us today (1-800-888-0924) for a free assessment!
Luxury
Luxury
Rank Brand Reputation Score Sentiment Visibility Engagement Movement Since
Feb 2020 Report1 Lexus 673 77% 63% 77% 2 Acura 666 78% 57% 71% 3 Lincoln 658 73% 63% 71% 4 BMW 654 75% 61% 73% 5 Mercedes-Benz 633 72% 59% 69% 6 Audi 625 73% 56% 71% 7 Infiniti 617 72% 54% 70% 8 Porsche 612 78% 48% 79% 9 Land Rover 588 72% 49% 71% 10 Volvo 560 74% 43% 57% 11 Jaguar 542 74% 39% 68% 12 Tesla 520 72% 40% 4% 13 Cadillac 504 72% 40% 4% 14 Genesis 366 65% 24% 61% Not included in previous report
Based on publicly available new vehicle data as of August, 2020.Non-Luxury
Non-Luxury
Rank Brand Reputation Score Sentiment Visibility Engagement Movement Since
Feb 2020 Report1 Nissan 681 72% 71% 79% 2 Subaru 669 75% 65% 78% 3 Toyota 633 71% 62% 74% 4 Ford 631 73% 59% 68% 5 MINI 630 79% 50% 68% Not included in previous report 6 Hyundai 626 73% 59% 66% 7 Chevrolet 616 73% 53% 69% 8 Dodge 615 72% 56% 74% 9 GMC 614 74% 52% 68% 10 Buick 614 75% 51% 68% 11 Kia 604 69% 56% 63% No movement 12 Honda 603 71% 56% 63% 13 Jeep 602 70% 56% 63% 14 Chrysler 601 70% 56% 63% 15 Ram 601 70% 56% 63% 16 Volkswagen 596 69% 54% 66% 17 Mitsubishi 593 72% 52% 61% 18 Fiat 578 66% 57% 68% 19 Mazda 548 72% 51% 64%
Based on publicly available new vehicle data as of August, 2020.Asia Pacific
Asia Pacific
Rank Brand Reputation Score Sentiment Visibility Engagement 1 Nissan 681 72% 71% 79% 2 Lexus 673 77% 63% 77% 3 Subaru 669 75% 65% 78% 4 Acura 666 78% 57% 71% 5 Toyota 633 71% 62% 74% 6 Hyundai 626 73% 59% 66% 7 Infiniti 617 72% 54% 70% 8 Kia 604 69% 56% 63% 9 Honda 603 71% 56% 63% 10 Mitsubishi 593 72% 52% 61% 11 Mazda 549 72% 51% 6%
Based on publicly available new vehicle data as of August, 2020.
Top US Dealers & Dealerships
Learn how you’re performing on visibility, sentiment, engagement and overall Reputation score. Contact us to see how you rank against your competitors and to get a free assessment. Contact us today (1-800-888-0924) for a free assessment!
Public Groups
Public Groups
Rank Brand Reputation Score Sentiment Visibility Engagement Movement Since
Feb 2020 Report1 AutoNation Inc. 717 65% 87% 96% 2 Sonic Automotive Inc. 716 73% 79% 96% 3 Penske Automotive Group Inc. 699 81% 61% 92% 4 Group 1 Automotive Inc. 691 74% 69% 96% 5 Asbury Automotive Group Inc. 667 67% 73% 95% 6 Lithia Motors Inc. 604 65% 64% 64% 7 Berkshire Hathaway Automotive 522 67% 52% 81%
Based on publicly available new vehicle data as of August, 2020.Private Groups
Private Groups
Rank Brand Reputation Score Sentiment Visibility Engagement Movement Since
Feb 2020 Report1 Hendrick Automotive Group 803 81% 84% 99% 2 Napleton Automotive Group 709 71% 78% 95% 3 Findlay Automotive Group 709 84% 56% 83% 4 Serra Automotive Inc. 706 80% 65% 83% 5 MileOne Autogroup 697 74% 71% 93% 6 Prime Automotive Group 686 75% 67% 86% 7 Holman Automotive Group Inc. 666 76% 67% 72% Not included in previous report 8 Ganley Auto Group 646 71% 63% 83% 9 Ken Garff Automotive Group 645 68% 66% 85% 10 Larry H. Miller Dealerships 636 63% 69% 49% 11 Morgan Automotive Group 604 62% 60% 92% 12 Victory Automotive Group 587 65% 54% 91% 13 The Herb Chambers Companies 582 72% 51% 65% Not included in previous report 14 Greenway Automotive 569 62% 60% 54% 15 Suburban Collection 555 64% 59% 75%
Based on publicly available new vehicle data as of August, 2020.Dealerships
Dealerships
Rank Name City State Reputation Score 1 Kimber Creek Ford Pine River MN 942 2 Hendrick Lexus Charlotte Charlotte NC 938 3 Hendrick Porsche Charlotte NC 931 4 Hendrick Lexus Charleston Charlotte SC 929 5 Hendrick Volvo Cars of Charleston Charlotte SC 924 6 Earl Duff Subaru Harriman TN 921 7 Parker Ford MURRAY KY 921 8 Mercedes-Benz of Northlake Charlotte NC 921 9 McCoy & Mills Ford Fullerton CA 919 10 Stevenson Hendrick Honda Wilmington Wilmington NC 919 11 Hendrick Motors of Charlotte Mercedes-Benz Charlotte NC 917 12 Metro Ford Inc. Miami FL 915 13 Ron Marhofer Nissan Cuyahoga Falls OH 915 14 Fred Haas Nissan Tomball TX 913 15 Colonial Motor Mart Indiana PA 910 16 Ada Nissan, Inc. Ada OK 909 17 Rick Ridings Ford Inc. Monticello IL 909 18 Van Bortel Subaru of Rochester Rochester NY 909 19 D'ELLA Honda of Glens Falls Queensbury NY 908 20 Van Horn Chevrolet of Newhall Newhall IA 908 21 Short-Redmond Ford of Lafollette, LLC La Follette TN 908 22 Chestatee Ford Dahlonega GA 907 23 Jim Schmidt Ford, Inc. Hicksville OH 907 24 Sam Wampler's Freedom Ford McAlester OK 907 25 Hendrick Acura Charlotte NC 907 26 McLane Ford of Fredericksburg, LLC Fredericksburg TX 906 27 Hendrick Subaru Southpoint Durham NC 906 28 Jack Kain Ford Inc. Versailles KY 906 29 Mall Of Georgia MINI Buford GA 905 30 Poway Honda Poway CA 905 31 BMW of Silver Spring Silver Spring MD 904 32 BMW of Catonsville Catonsville MD 902 33 Beck Motor Co. Pierre SD 902 34 Bill Colwell Ford, Inc. Hudson IA 901 35 Bayou Ford LaPlace LA 900 36 Gwatney Mazda of Germantown Memphis TN 900 37 Hendrick Volkswagen of Concord Concord NC 900 38 MINI Of Nashville Brentwood TN 900 39 Lake Toyota Devils Lake ND 899 40 Kayser Chevrolet Buick Sauk City WI 899 41 AutoNation Acura South Bay Torrance CA 899 42 AutoNation Acura Gulf Freeway League City TX 899 43 Paoli Ford Paoli PA 899 44 Germain Lexus of Naples Naples FL 898 45 Porsche Southpoint Durham NC 898 46 Heritage Mazda Bel Air Fallston MD 898 47 Herb Gordon Subaru Silver Spring MD 898 48 BMW Southpoint Durham NC 898 49 Atchinson Ford Belleville MI 898 50 BMW of Fairfax Fairfax VA 898 51 Zeigler Ford of Lowell Lowell MI 897 52 BMW of West Houston Katy TX 897 53 Smail Honda Greensburg PA 896 54 Lexus of Las Vegas Las Vegas NV 896 55 Mike Brown Ford Granbury TX 896 56 Audi Clearwater Clearwater FL 896 57 Weber Chevrolet Columbia IL 896 58 Roanoke Ford Roanoke IL 895 59 Warrensburg Ford Warrensburg MO 895 60 Benna Ford Superior Superior WI 895 61 Vern Eide Ford Mitchell SD 895 62 Earnhardt Lexus Phoenix AZ 893 63 Smith Cairns Ford Yonkers NY 893 64 Detroit Lakes Ford Detroit Lakes MN 893 65 Bill Korum's Puyallup Nissan Puyallup WA 892 66 Hendrick Lexus Kansas City Merriam KS 892 67 BMW of Fort Myers Fort Myers FL 892 68 Heritage Mazda Towson Lutherville-Timonium MD 891 69 Walsh Honda Macon GA 891 70 Mercedes-Benz of Durham Durham NC 891 71 Trent Buick GMC New Bern NC 891 72 Hillsboro Chrysler Dodge Jeep Ram Hillsboro NH 891 73 Terry Henricks Chrysler Dodge Jeep Ram Archbold OH 891 74 Kelly Nissan of Woburn Stoneham MA 891 75 Scanlon Lexus of Fort Myers Fort Myers FL 890 76 Lake Shore Ford Chesterton IN 890 77 Corning Ford Corning CA 890 78 Courtesy Ford of Norfolk Norfolk NE 890 79 Honda of El Cerrito El Cerrito CA 890 80 Myers Ford Co Inc. Elkton VA 890 81 Diers Ford Fremont NE 890 82 Herlong Chevrolet Buick, Inc. Batesburg-Leesville SC 889 83 Porsche Mechanicsburg Mechanicsburg PA 889 84 Feyer Ford of Williamston Williamston NC 889 85 Porsche Plano Plano TX 889 86 Smail Mazda Greensburg PA 889 87 Jack Demmer Ford, Inc. Wayne MI 889 88 Gilbert & Baugh Ford, Inc. Albertville AL 888 89 Crown Ford Inc. Lynbrook NY 888 90 MINI of Charleston Charleston SC 888 91 Keller Bros. Ford Lititz PA 888 92 Lexus of Pleasanton Pleasanton CA 888 93 John Wiese Ford, Inc. Sauk Centre MN 887 94 Sarchione Ford Waynesburg OH 887 95 Suburban Ford Sandy OR 886 96 Sunbury Motor Co Sunbury PA 886 97 Lighthouse Buick GMC Morton IL 886 98 Verner-Cadby Inc. Fairfield NJ 886 99 Wareham Ford, Inc. Wareham MA 886 100 Williams Subaru Charlotte NC 886
Based on publicly available new vehicle data as of August, 2020.
Top Intl. Brands
Learn how you’re performing on visibility, sentiment, engagement and overall Reputation score. Contact us to see how you rank against your competitors and to get a free assessment. Contact us today +44 (0) 800 066 4781 for a free assessment!
Canada
Canada
Rank Brand Reputation Score Sentiment Visibility Engagement 1 Lincoln 613 70% 61% 65% 2 Ford 601 75% 51% 66% 3 Hyundai 575 67% 52% 88% 4 Volkswagen 571 70% 47% 66% 5 Buick 564 73% 47% 56% 6 Jeep 559 68% 52% 50% 7 Kia 553 72% 43% 58% 8 Honda 547 64% 51% 66% 9 GMC 546 73% 45% 55% 10 Mazda 544 70% 44% 61% 11 Chrysler 536 66% 48% 44% 12 Toyota 534 68% 46% 67% 13 Chevrolet 534 70% 42% 53% 14 Dodge 532 65% 50% 49% 15 BMW 528 61% 52% 55% 16 Mitsubishi 513 63% 46% 72% 17 Nissan 496 64% 40% 44%
Based on publicly available new vehicle data as of August, 2020.France
France
Rank Brand Reputation Score Sentiment Visibility Engagement 1 BMW 635 68% 67% 84% 2 MINI 630 69% 63% 82% 3 Mazda 623 69% 65% 62% 4 Peugeot 617 71% 62% 46% 5 Volvo 615 70% 64% 57% 6 Hyundai 611 69% 65% 49% 7 Lexus 610 68% 62% 60% 8 Suzuki 609 69% 64% 45% 9 Škoda 608 67% 63% 67% 10 Citroën 607 70% 62% 38% 11 Mercedes-Benz 605 67% 65% 62% 12 Dacia 605 67% 64% 61% 13 Toyota 602 69% 65% 47% 14 Volkswagen 602 65% 65% 66% 15 Ford 601 69% 64% 42% 16 Audi 601 64% 66% 68% 17 Renault 600 68% 63% 55% 18 Nissan 599 67% 65% 54% 19 Seat 594 65% 63% 58% 20 Mitsubishi 593 67% 63% 48% 21 Opel 588 66% 64% 47% 22 Kia 580 65% 64% 45% 23 Land Rover 578 64% 64% 42% 24 Jaguar 574 62% 64% 46% 25 Fiat 567 64% 63% 36% 26 Alfa Romeo 557 60% 63% 44% 27 Jeep 556 60% 63% 51%
Based on publicly available new vehicle data as of August, 2020.DACH
DACH
Rank Brand Reputation Score Sentiment Visibility Engagement 1 Mitsubishi 666 85% 50% 58% 2 MINI 643 73% 61% 80% 3 BMW 643 72% 63% 75% 4 Jaguar 639 76% 53% 63% 5 Škoda 621 77% 51% 49% 6 Kia 620 82% 45% 46% 7 Subaru 620 83% 47% 43% 8 Mazda 616 80% 48% 49% 9 Jeep 615 74% 53% 45% 10 Volkswagen 614 74% 54% 58% 11 Opel 612 76% 51% 51% 12 Suzuki 612 84% 40% 48% 13 Seat 611 77% 50% 54% 14 Toyota 610 83% 43% 45% 15 Audi 608 73% 55% 54% 16 Alfa Romeo 605 79% 45% 46% 17 Volvo 603 77% 48% 40% 18 Land Rover 602 72% 52% 53% 19 Nissan 602 79% 46% 44% 20 Ford 599 76% 48% 45% 21 Hyundai 596 74% 52% 48% 22 Honda 595 80% 44% 51% 23 Fiat 595 77% 48% 45% 24 Mercedes-Benz 592 71% 52% 58% 25 Renault 586 77% 45% 45% 26 Dacia 584 76% 46% 47% 27 Citroën 579 73% 45% 62% 28 Peugeot 574 79% 38% 63%
Based on publicly available new vehicle data as of August, 2020.UK
UK
Rank Brand Reputation Score Sentiment Visibility Engagement 1 Lexus 675 85% 52% 93% 2 Kia 668 78% 69% 78% 3 Hyundai 660 78% 64% 76% 4 Toyota 655 81% 56% 96% 5 Suzuki 628 81% 46% 70% 6 Honda 614 79% 47% 72% 7 Mitsubishi 606 79% 44% 54% 8 Seat 600 75% 48% 75% 9 Mazda 600 76% 52% 76% 10 MINI 598 75% 46% 77% 11 Nissan 598 72% 52% 74% 12 Škoda 590 72% 50% 68% 13 Peugeot 576 71% 50% 69% 14 Fiat 576 71% 48% 70% 15 BMW 574 69% 54% 69% 16 Volvo 573 72% 51% 66% 17 MG 571 74% 47% 52% 18 Audi 568 65% 57% 68% 19 Volkswagen 568 68% 50% 74% 20 Jeep 567 69% 49% 68% 21 Vauxhall 556 69% 50% 55% 22 Renault 554 71% 49% 72% 23 Dacia 554 71% 49% 72% 24 Ford 547 66% 48% 71% 25 Alfa Romeo 545 66% 46% 60% 26 Mercedes-Benz 540 63% 52% 69% 27 Land Rover 537 61% 51% 77% 28 Citroën 534 63% 48% 64% 29 Jaguar 530 61% 49% 78%
Based on publicly available new vehicle data as of August, 2020.
Top Intl. Dealers & Dealerships
Learn how you’re performing on visibility, sentiment, engagement and overall Reputation score. Contact us to see how you rank against your competitors and to get a free assessment. Contact us today +44 (0) 800 066 4781 for a free assessment!
UK
UK
Rank Brand Reputation Score Sentiment Visibility Engagement 2020 AM100 Rank 1 Vantage Motor Group 747 91% 70% 91% 51 2 RRG Group and Norton Way Motors 741 83% 68% 93% 29 3 Lloyd Motors 685 87% 49% 97% 32 4 Listers Group 679 81% 62% 93% 12 5 Toomey Motor Group 658 83% 51% 81% 82 6 TG Holdcroft 642 78% 52% 76% 38 7 Wessex Garages 629 75% 57% 64% N/A 8 Stoneacre 621 73% 52% 94% 15 9 Inchcape Retail 620 63% 70% 99% 6 10 Dick Lovett 616 75% 53% 95% 31 11 Sytner Group 611 74% 55% 88% 1 12 Motorline 609 72% 49% 96% 23 13 JCT600 608 73% 58% 93% 11 14 WJ King Group 581 72% 45% 92% N/A 15 Group 1 Automotive 579 65% 59% 82% 9 16 Eden Motor Group 574 68% 55% 50% 54 17 Arnold Clark Automobiles 573 68% 59% 97% 4 18 Vindis Group 567 68% 52% 42% 45 19 Automotive E-Commerce 564 85% 42% 61% N/A 20 Pendragon 563 66% 54% 90% 3 21 Cambria Automobiles 563 68% 54% 86% 25 22 Caffyns 553 68% 46% 89% 74 23 Vertu Motors 551 66% 52% 76% 5 24 Automotive Compliance Ltd. 551 68% 43% 65% N/A 25 LSH Auto UK 550 56% 66% 97% 39 26 Snows Motor Group 547 68% 39% 91% 46 27 Desira Group Plc 544 66% 40% 81% N/A 28 Hendy Group 543 70% 43% 92% 17 29 Renault Retail Group 543 66% 58% 98% 27 30 Allen Motor Group (Allen Ford) 538 63% 50% 81% 28 31 Rybrook Holdings 534 69% 46% 53% 20 32 Robins & Day 532 63% 56% 84% 16 33 Perrys Group 531 61% 54% 82% 30 34 Lookers 528 62% 51% 83% 2 35 Swansway 527 58% 48% 85% 21 36 Jardine Motors Group 516 61% 54% 55% 8 37 Sinclair Motor Holdings 516 63% 43% 92% 40 38 Marshall Motor Holdings 515 62% 49% 86% 7 39 Heritage Automotive 509 59% 43% 81% 48 40 John Clark Motor Group 508 61% 49% 92% 18 41 Marriott Motor Group 505 75% 43% 11% 71 42 Park's Motor Group 501 64% 35% 95% 19 43 Day's Motor Group 492 64% 35% 95% N/A 44 Mercedes-Benz Retail Group UK 491 52% 57% 74% 13 45 Glyn Hopkin 491 64% 45% 90% 41 46 Hartwell 488 61% 48% 79% 60 47 Drive Motor Retail 488 63% 53% 3% 68 48 TrustFord 484 54% 51% 80% 10 49 Eastern Holdings 483 68% 40% 65% 22 50 Donnelly Group 462 68% 28% 85% 49
Based on publicly available new vehicle data as of August, 2020.
Bolded entries are in the Top 21 of the 2020 AM100 RankingsFrance
France
Rank Brand Reputation Score City 1 Škoda St Thibault Des Vignes - Chardon Automobiles 851 Saint-Thibault-des-Vignes 2 Severac Automobiles - Citroën 845 Sévérac-d'Aveyron 3 Toyota-Sta 45 842 Pithiviers-le-Vieil 4 Autoval 840 Valognes 5 Renault Dacia Bymycar St Dizier 839 Saint-Dizier 6 Volvo Côte D'azur 837 Fréjus 7 Volvo Côte D'azur 837 Châtillon-sur-seine 8 Garage Ford Beaunant 836 Sainte-Foy-lès-Lyon 9 Evian Automobiles 834 Évian-les-Bains 10 Ford ASD Provins 834 Provins
Based on publicly available new vehicle data as of August, 2020.DACH
DACH
Rank Brand Reputation Score City Country 1 Autohaus Richter GmbH & Co. KG 867 Hardheim DE 2 Auto Neustadt GmbH 861 Neustadt (Wied) DE 3 Autohaus Herzog GmbH & Co. KG 850 Neustadt in Holstein DE 4 Auto Behrendt GmbH 849 Soest DE 5 Autohaus Gratzke GmbH 848 Stuttgart DE 6 KOHL automobile Vertriebs GmbH 844 Aachen DE 7 Dirk REMER Ford Autohaus 844 Schacht-Audorf DE 8 TRI AG Automobile 844 Kippenheim DE 9 Autohaus Bruckner & Hasler GmbH 842 Nurnberg DE 10 BMW Autohaus Hasse GmbH 842 Mindelheim DE 11 Seifert Automobile GmbH 839 Bad Kissingen DE 12 Autohaus Petri GmbH 838 Leipzig DE 13 Autowelt von Rotz AG 838 Münchwilen CH 14 Autohaus Sustrate GmbH & Co. KG 838 Pattensen DE 15 Autohaus Lecki e.K. 836 Dortmund DE 16 Autohaus von Känel AG 835 Frutigen CH 17 Ford Autohaus Mucke e.K. 832 Mucke DE 18 MINI Frankfurt 832 Frankfurt am Main DE 19 Autohaus Fischer & Bohm GmbH & Co. KG 832 Leverkusen DE 20 AHG GmbH Niederlassung Gotha - SEAT Partner 831 Gotha DE
Based on publicly available new vehicle data as of August, 2020.UK Dealerships
UK Dealerships
Rank Brand Reputation Score 1 Ken Jervis Ltd 879 2 Drayton Motors Louth 875 3 Read Hyundai Grimsby 866 4 Listers Honda Solihull 862 5 Read Hyundai Doncaster 860 6 Tetbury Audi 855 7 Gravells Kia Narberth 851 8 Read Hyundai Kings Lynn 851 9 Listers Toyota Boston 851 10 RRG Toyota Bury 848 11 RRG Toyota Stockport 847 12 Listers Toyota Lincoln 846 13 RRG Nissan Bury 846 14 Vantage Toyota York 841 15 Roadworthy Bristol 840 16 Audi Boston 840 17 Henrys Suzuki Glasgow Official 840 18 Listers Toyota Grantham 839 19 Acorn Kia Crewe 839 20 Toomey Nissan Southend 838 21 EMG Boston 838 22 Listers Volkswagen Evesham 838 23 Drayton Motors (Boston) 837 24 Ryders of Warrington LTD 837 25 Vantage Kia Scarborough 837 26 Cars2 Huddersfield Nissan 837 27 Spirit Hyundai Corby 833 28 Vantage Toyota Leeds 833 29 Startin Suzuki Redditch 832 30 Lexus Bolton 831 31 Lexus Coventry 831 32 Howard Abraham KIA, SKODA - Lurgan 831 33 Tracks of Exeter Suzuki 829 34 Listers Honda Stratford-upon-Avon 829 35 Lexus Preston 827 36 Lexus Leeds 826 37 Oldham Mazda 825 38 Hendy Portsmouth 825 39 Listers Volkswagen Worcester 825 40 Fine Cars Kia - Lee on the Solent 825 41 RRG Skoda Rochdale 825 42 Arnold Clark Glasgow Peugeot 824 43 Premier Mitsubishi 824 44 RRG Toyota Rochdale 823 45 Downeys Kia Newtownards 823 46 Listers SEAT Worcester 823 47 Vantage Toyota Knaresborough 823 48 Porsche Centre Teesside 822 49 R N Golden Ltd. 822 50 Toomey Renault Southend 822
Based on publicly available new vehicle data as of August, 2020.
Elements of Reputation Score
in 2020 and BeyondStar average. A strong star rating demonstrates a commitment to customer service and can influence customers’ decisions to choose a location.
Review volume. This represents the total quantity of reviews — both positive and negative — that have been written about a business. Review volume has a significant impact on locations’ search rankings and Reputation Score.
Review recency. Recently published reviews convey that the business is requesting feedback from their customers and that their customers are active and engaged. Newer reviews also help increase search rankings for locations.
Review spread. The spread refers to the total number of sites on which reviews are being posted — from Google and Facebook to dozens of industry-specific review sites. The broader the spread, the better.
Search impressions. This plays a role in how businesses look when customers search for locations on Google or other search engines. The higher a business or location appears in the search results, the easier it is for consumers to find it.
Review response. Responding to reviews demonstrates a commitment to customer experience and helps influence conversations about a brand.
Review length. The length of your reviews indicates how invested customers are in a business. It is a measure of how much time they were willing to spend giving feedback.
Listing accuracy. Locations with accurate online information — such as the correct address, phone number, and hours of operation — enable potential customers to find them easily.
Explore the US Dealership Reputation Score Portal
About Reputation Reports
This report is part of Reputation.com’s series of Reputation Reports, analyzing key data and rankings in the most significant industries that matter most to consumers. Founded in 2013, Reputation.com is a SaaS-based platform that manages tens of millions of reviews and interactions across hundreds of thousands of customer touchpoints. The patented algorithms behind the Reputation Score are based on more than a decade of machine learning and data science expertise, providing businesses with a reliable index of brand performance that they can use to make targeted improvements.
About Reputation.com
Reputation.com pioneered the online reputation management (ORM) category and now extends its leadership position to include its award-winning Reputation Experience Management (RXM) platform that consistently delivers innovative, customer-driven solutions. The SaaS-based platform manages tens of millions of reviews and interactions across hundreds of thousands of customer touchpoints. The patented algorithms behind Reputation Score X are based on more than a decade of deep machine learning and data science expertise, providing businesses with a reliable index of brand performance that they can use to make targeted improvements. Reputation.com has over 250 integration partners, including Google, Facebook, Salesforce, J.D. Power, Amazon and Web.com, and helps businesses of all sizes across industries Get Found, Get Chosen and Get Better.
Editorial & Design Team
- John Bergstroem, Customer Insights Analyst
- Rebecca Biestman, Chief Marketing Officer
- Molly Blanco, Senior Manager, Customer Marketing
- Ryan Brannen, Manager of Web Strategy and Design
- David Deal, Writer and Editor
- Amanda Devenport, Marketing Program Manager
- Ali Fawaz, Managing Director, Head of Automotive Strategy
- Jennie Held, Head of Content, Brand, and Digital
- Gabi Klausner-Abrahamson, Lead Designer
- John Nantau, General Manager, VP – Global Automotive
- Brad Null, Chief Scientist
- Brigit Valencia, Vice President, BOCA Communications