AI-fortified tools to boost online visibility, drive leads, improve customer experience, and raise CSI scores

San Ramon, CA – Reputation, the global leader in reputation performance management, today announced the launch of the automotive industry’s first AI-powered reputation intelligence suite. Purpose-built for the AI era, the suite helps dealerships and OEMs unlock faster insights and make smarter decisions. This comes at a critical moment as auto brands confront uneven EV adoption, rising pressure to grow aftersales revenue, and increased global competition.

The suite applies AI across the full customer journey including sales, service, collision, parts, mobile services, and more, giving teams the insight needed to identify and resolve blind spots unique to each service line. It also enables brands to understand and shape how they appear in AI-generated search results as more consumers turn to generative AI tools for research.

“We’ve reengineered our platform so auto brands can move at the speed of AI,” said Joe Burton, CEO at Reputation. “This is not a product feature update–it’s a new operating model that helps our clients outperform competitors in trust, visibility, customer loyalty, and revenue.”

Reinforcing a Proven Foundation with AI-Powered Intelligence

Reputation has long supported top auto brands with integrated tools for reviews, listings, surveys, and social media. Today, the entire Reputation platform is fortified with AI to enable faster insights, smarter automation, and deeper intelligence. The result is an end-to-end solution built to improve the modern auto customer journey. New capabilities include:

• Journey Insights: Link feedback to key buying, servicing, and ownership stages to uncover friction and improve conversion rates.
  
• Item-Level Feedback: Capture and analyze sentiment on specific vehicle features or service touchpoints to inform product development and enhance quality.
  
• Competitive Insights: Benchmark performance across regions, rooftops, and rivals, guiding strategy with real-time data and trends.
  
• Voice of Brand: Ensure every review response reflects each brand’s tone and intent, with guidance from AI-powered language models.
  
• AI Reputation Manager: Monitor, analyze, and optimize how the brand appears in AI search results like ChatGPT, Gemini, and others.

“Customer Journey Insights in particular has helped us move from putting out fires to fixing problems at the source,” said Katie Black, community management specialist at AutoCanada. “We’re resolving recurring issues faster, improving efficiency, and creating more opportunities to retain customers and drive revenue.”

Addressing Industry Challenges with AI-Driven Solutions

The automotive industry today faces significant challenges, including the need to effectively promote electric vehicles (EVs) amid slower-than-expected adoption in key regions. Recent data indicates that while global EV sales surged by 29% in the first four months of 2025, growth in North America lagged at just 5%. Dealerships must navigate these complexities while also increasing focus on aftersales opportunities and growing threats from overseas competitors. 

Reputation’s AI-powered suite supports these initiatives by providing actionable insights into customer sentiment regarding EVs and aftersales products. By analyzing sentiment tied to specific vehicle features or service experiences, dealerships can identify those that delight or frustrate customers, informing product development and marketing strategies. Additionally, the platform’s integration with existing CRM and Dealer Management Systems (DMS) ensures seamless adoption and utilization across dealership operations.

“[Reputation]… is much more than just review management. We use the insights from our customers, their specific verbatim feedback and cascade throughout the business to show our teams exactly where we are excelling and where we need to improve.” Chris Lee, Managing Director of Howards Motor Group. “Reputation has helped us sharpen that focus and align our teams behind a single north star: the customer.”

AI Built-In, Not Bolted On

This suite is the result of a comprehensive rebuild of Reputation’s platform architecture. With AI embedded at every layer, automotive brands gain greater automation, deeper visibility into customer sentiment, and the ability to act at scale—improving responsiveness, efficiency, and performance across service lines.

“Two decades of focus on the auto sector, combined with deep partnerships across the industry, have positioned Reputation as the trusted category leader,” said Burton. “Today we extend that leadership with a platform purpose-built for AI that enables faster action, smarter recommendations, and better business outcomes. Our commitment to helping auto brands outperform the market and lead in the AI-powered future has never been stronger.”

Reputation’s AI-powered automotive suite is available now, with select new features becoming generally available in Q3 2025. To learn more or request a demo, visit reputation.com.