How the Auto Industry Can Capitalize on Google’s New AI-Driven Search
Automotive dealerships face a major shift in one of their most important lead channels as Google updates its Search with Search Generative Experience (SGE). What SGE is and how it works are altering how search results are generated and displayed, making it important for automotive organizations to take action to maintain their visibility and relevance.
Key Insights at a Glance
Google SGE leverages AI to integrate data from numerous sources into a concise, single article. That poses new challenges for the automotive industry, like:
- Decreased ability to attract nearby patients
- Reduced website and content visibility
- Greater competition for search rankings