Reputation.com, the leader in online reputation management technology and services, welcomes Pascal Bensoussan as its new Chief Product Officer and member of the senior executive leadership team. In this role, he’ll focus on leading the overall vision, strategy, roadmap, and go-to-market plans for Reputation.com’s enterprise platform.

Bensoussan comes to Reputation.com with 18 years of experience leading product strategy and development at venture-backed start-ups that specialize in using complex data analysis to simplify critical decision-making. Most recently, he served as Vice President of Identity and Data Strategy at Neustar, an information services and analytics company. There, he led the go-to-market and launch of a new cross-device identity platform, among other duties.

“Today’s digital landscape hinges on data – whether you’re a consumer who wants to benefit from your own valuable data or a business that wishes to understand and better appeal to its customers,” said Michael Fertik, CEO and Founder of Reputation.com. “As a product leader, Pascal has an established record of strong results in the enterprise space through building and deploying sophisticated data-driven SaaS platforms.”

“I’ve always been energized by setting strategy and developing actionable and intelligent platforms that hit that market sweet spot of differentiation and performance,” said Bensoussan. “Reputation.com defined the category of reputation management for the consumer space – and I’m excited to continue the momentum and deliver unassailable value for our enterprise customers.”

In addition to his time with Neustar, Bensoussan was Chief Strategy Officer at Aggregate Knowledge, a media intelligence start-up that successfully exited through an acquisition by Neustar in 2013. In that role, he partnered with the CEO to set a new vision for the firm, articulate the product road map, and drive the core pivot of the company. Bensoussan was also the product leader at Rapt, a publisher monetization start-up that Microsoft acquired in 2008.

Bensoussan earned a master’s degree in management science from Stanford University and graduated from the prestigious École Polytechnique in France where he majored in Mathematics and Physics.